MKT 421 (MKT421)
University Of Phoenix
Page 2 out of 26 results
Sort by
![MKT 421 FINAL EXAM SUMMER:LATEST 2021](/docpics/6127c27bc56c6_1269490.jpg)
-
MKT 421 FINAL EXAM SUMMER:LATEST 2021
- Exam (elaborations) • 9 pages • 2021
- Available in package deal
-
- $16.09
- + learn more
MKT 421 FINAL EXAM SUMMER:LATEST 2021
MKT 421 Final Exam (2 VERSIONS):LATEST 2021
MKT 421 Final Exam exam questions and answers
![MKT 421 FINAL EXAM JUNE 2017. Questions & Answers.](/docpics/607790c7ac91d_1061586.jpg)
-
MKT 421 FINAL EXAM JUNE 2017. Questions & Answers.
- Exam (elaborations) • 7 pages • 2021
-
- $10.09
- + learn more
1.__________ is best defined as the process of continuously obtaining information on events 
happening outside a company to recognize and interpret possible trends that affect marketing. 
Relationship marketing 
Digital marketing 
Customer relationship management 
Environmental scanning 
2.A __________ is often referred to as a business firm. 
government agency nonprofit 
organization publicly owned 
organization for-profit 
organization 
3.The __________ refers to the seven stages a company goe...
![MKT 421 Final Exam / MKT421 Final Exam: GRADED A | 100% CORRECT](/docpics/604122f3e38a2_1007023.jpg)
-
MKT 421 Final Exam / MKT421 Final Exam: GRADED A | 100% CORRECT
- Exam (elaborations) • 11 pages • 2021
- Available in package deal
-
- $22.99
- + learn more
MKT 421 Final Exam / MKT421 Final Exam: GRADED A | 100% CORRECTMKT 421 Spring Final Exam 
 
1.	The __________ of the environment include the population and culture’s demographic characteristics. 
•	 
competitive forces 
•	 
social forces 
•	 
technological forces 
•	 
economic forces 
 
 
2.	Which of the following is true of economic development considerations? 
•	 
A company must recognize a country’s currency exchange rates and price its products accordingly. 
•	 
A compa...
![MKT 421 FINAL EXAM SUMMER / MKT421 FINAL EXAM SUMMER: GRADED A | 100% CORRECT](/docpics/6041236be68bc_1007024.jpg)
-
MKT 421 FINAL EXAM SUMMER / MKT421 FINAL EXAM SUMMER: GRADED A | 100% CORRECT
- Exam (elaborations) • 9 pages • 2021
- Available in package deal
-
- $22.99
- + learn more
MKT 421 FINAL EXAM SUMMER / MKT421 FINAL EXAM SUMMER: GRADED A | 100% CORRECT1. __________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. Relationship marketing Digital marketing Customer relationship management Environmental scanning 2. A __________ is often referred to as a business firm. government agency nonprofit organization publicly owned organization for-profit or...
![MKT 421 Final Exam 8_ Updated,100% CORRECT](/docpics/600f4b93a51b9_963139.jpg)
-
MKT 421 Final Exam 8_ Updated,100% CORRECT
- Exam (elaborations) • 24 pages • 2021
-
- $16.49
- + learn more
1) According to the text, marketing means: 
	A. 
 
Advertising. 
	B. 
 
Much more than selling & advertising. 
	C. 
 
Selling. 
	D. 
 
Producing & selling. 
 
 
2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles & what kinds they will make, is: 
	A. 
 
A part of marketing. 
	B. 
 
One of the universal functions of innovation. 
	C. 
 
A production activity. 
	D. 
 
An example of the micro-macro dilemma. 
 
 
3) Which of ...
![MKT 421 Final Exam Study Guide _LATEST,100% CORRECT](/docpics/600f41bde3206_963103.jpg)
-
MKT 421 Final Exam Study Guide _LATEST,100% CORRECT
- Exam (elaborations) • 16 pages • 2021
-
- $18.49
- + learn more
) BigFizzCo.,a manufacturerofcola-flavored drinks, wants to add packaged fruit juices to its existing product line.BigFizzmustmake somedecisions regardingpackagingand brandingof thefruit juices. These decisions would fall underwhich variableof the marketingmix? 
 
 
2)Predictingwhat typesofbicycles different customers will wantand decidingwhich of these customers the business will tryto satisfyare activitiesa firmshould do as partof 
 
 
 
3)ForTesla,a newfirmthat makes anelectric sportscar,esti...
![MKT 421 Final Exam 3_LATEST,100% CORRECT](/docpics/600f4cbf1c65d_963144.jpg)
-
MKT 421 Final Exam 3_LATEST,100% CORRECT
- Exam (elaborations) • 14 pages • 2021
- Available in package deal
-
- $17.49
- + learn more
Predicting what types of bicycles different customers will want and deciding which of these customers business will try to satisfy are activities a firm should do as part of 
A. A command economy. 
B. Making goods or performing services. 
C. Marketing. 
D. Production. 
 
2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 
A. A production activity. 
B. A part of marketing. 
C. An exampl...
![Verkoop je kennis op stuvia](https://www.stuvia.com/hosted-imgs/app/stock-fotos/banner_seller_big.jpg)
How much did you already spend on Stuvia? Imagine there are plenty more of you out there paying for study notes, but this time YOU are the seller. Ka-ching! Discover all about earning on Stuvia