MNM2601 Marketing Management
University of South Africa (Unisa)
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![The Macro Environment Summary Notes](/docpics/63ce3833838cd_2288531.jpg)
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The Macro Environment Summary Notes
- Summary • 5 pages • 2023
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LEARNING OUTCOMES 
After studying this chapter you should be able to: 
Explain how changes in the international and economic environments 
affect marketing decisions. 
Identify the major trends in the firm’s natural/physical and 
technological environments. 
Explain the key change in the political and cultural environments. 
Identify social change in the environment
![The Marketing Environment Summary Notes](/docpics/63cb78295ce5a_2281131.jpg)
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The Marketing Environment Summary Notes
- Summary • 27 pages • 2023
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CONTENTS: 
Introduction 
The Enterprise and the Environment 
Marketing Defined from a Micro and a Macro Perspective 
The Marketing Environment 
The Micro Environment 
The Market Environment 
The Macro Environment 
Profit and Non-profit Organisations 
Environmental Scanning and Forecasting
![MNM2601 - Market Targeting Summary Notes](/docpics/63ce33bc6877a_2288481.jpg)
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MNM2601 - Market Targeting Summary Notes
- Summary • 13 pages • 2023
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LEARNING OUTCOMES 
On completion of this study unit you should be able to: 
Explain what is meant by the term "target marketing" 
Suggest factors that should be considered when selecting a target 
market 
Explain the concept of product positioning 
Discuss the positioning process 
Describe the positioning methods that marketers can pursue in 
practice
![MNM2601 - Marketing Research Summary Notes](/docpics/63ce356129927_2288499.jpg)
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MNM2601 - Marketing Research Summary Notes
- Summary • 12 pages • 2023
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LEARNING OBJECTIVES 
After completing this study unit you should be able to: 
Explain the importance of information to the company and its 
understanding of the market place. 
Outline the steps in the marketing research process.
Learning outcomes: 
After completing this study unit you should be able to: 
Demonstrate an understanding of all the activities involved in 
integrated marketing
![MNM2601 - The Marketing Environment Summary notes](/docpics/63ce3ac54ff12_2288556.jpg)
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MNM2601 - The Marketing Environment Summary notes
- Summary • 9 pages • 2023
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LEARNING OUTCOMES 
Learners should be able to: 
Explain the composition and functioning of the marketing 
environment 
Illustrate the effect of the microenvironment on an organisation 
Illustrate the effect of the market environment on an organisation 
Illustrate the effect of the macro-environment of an organisation 
Conduct a SWOT analysis for an organisation
![MNM2601 - Marketing Information Summary notes](/docpics/63ce399b0021d_2288545.jpg)
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MNM2601 - Marketing Information Summary notes
- Summary • 8 pages • 2023
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- $3.12
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LEARNING OUTCOMES 
Learners should be able to: 
Explain the information needed by marketing management in 
order to make effective decisions. 
Explain the components of a marketing information system and 
the interaction between these components. 
Illustrate the use of marketing research 
Explain the meaning of market potential sales forecasting and the 
methods to carry these out
![MNM2601 - Market Potential & Sales Forecasting Summary notes](/docpics/63ce36518149b_2288513.jpg)
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MNM2601 - Market Potential & Sales Forecasting Summary notes
- Summary • 5 pages • 2023
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- $3.12
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LEARNING OUTCOMES 
After studying this unit you should be able to identify the following: 
Market potential and sales forecasting 
Market and sales potential 
Market and sales forecasting
![MNM2601](/docpics/6217820a00718_1586548.jpg)
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MNM2601
- Other • 13 pages • 2022
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- $2.84
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All needed information, tips, Q&As, exam prep, summaries 
 
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Contains two documents: 
1. Detailed summary of course to study. 
2. Pointwise summary for pre-exam revision.
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