Adv 318j dudo - Study guides, Class notes & Summaries

What is the key challenge for advertising? - To effectively communicate the brand. True or false: Advertising can be a persuasive message about an idea; advertising isn't only about products? - True. Advertising can be for a product, service, person, etc. What do clients demand for advertising to be considered effective? - Clients demand that advertisements produce demonstrable results. Coolness alone is not a result. True or false: Advertisements have a single meaning? - False. Advertisem...

ADV 318J DUDO EXAM 1 | 100% Correct Answers | Verified | Latest 2024 Version What is the key challenge for advertising? - To effectively communicate the brand. True or false: Advertising can be a persuasive message about an idea; advertising isn't only about products? - True. Advertising can be for a product, service, person, etc. What do clients demand for advertising to be considered effective? - Clients demand that advertisements produce demonstrable results. Coolness alone is not a re...

What is the key challenge for advertising? - To effectively communicate the brand. True or false: Advertising can be a persuasive message about an idea; advertising isn't only about products? - True. Advertising can be for a product, service, person, etc. What do clients demand for advertising to be considered effective? - Clients demand that advertisements produce demonstrable results. Coolness alone is not a result. True or false: Advertisements have a single meaning? - False. Advertisem...