Buad 307 final exam - Study guides, Class notes & Summaries

BUAD 307 FINAL EXAM QUESTIONS AND ANSWERS GRADED A+ The model of advertising encoding and decoding discussed in class: a. Includes a vulnerability to the effects of "noise." b. Is used to determine how to most effectively implement sales promotion. c. Is used to examine a brand's location on the S-shaped curve of advertising effectiveness. d. Suggests that the use of triggers will be ineffective during the maturity phase of the product life cycle. e. Predicts that the effectiveness...

BUAD 307 Final Exam Questions With Correct Answers Actual Product vs Services - answerActual Product: - brand name - packaging quality level - features Services: - support - warranty Types of products - answer- Convenience products - Shopping products - Specialty products - unsought products Convenience products - answer- Buy frequently & immediately - Low priced - Many purchase locations - Includes: Staple goods Impulse goods Emergency goods Shopping products - answer- Buy l...

BUAD 307 Final Exam Questions With Correct Answers The model of advertising encoding and decoding discussed in class: a. Includes a vulnerability to the effects of "noise." b. Is used to determine how to most effectively implement sales promotion. c. Is used to examine a brand's location on the S-shaped curve of advertising effectiveness. d. Suggests that the use of triggers will be ineffective during the maturity phase of the product life cycle. e. Predicts that the effectiveness of ...

BUAD 307 Final Exam Questions With Correct Answers According to the author of Contagious: a. A number of men began to grow mustaches as a way to demonstrate their individuality in order to counter the strong pressure they felt to conform to the fashions of their peers. b. The Hotmail e-mail service grew rapidly, in part because outgoing messages showed others how they, too, could obtain a Hotmail account. c. The Panda Cheese ads were rather ineffective in India due to strong anti-Chinese...

BUAD 307 Final Exam Questions With Correct Answers Understand basic types of social media (3) - answerThree types of social media that all aim to 1) allow members to promote themselves 2) allow sites to gain members 3) allow companies to promote products/services to potential consumers on the site. The three types of social media are Social Networks, Media-Sharing Sites, and Thought Sharing Blogs. Social networks are like facebook or linkedin where users to promote relationships, professio...

BUAD 307 FINAL Exam Questions With Correct Answers CONTAGIOUS - answerCONTAGIOUS What did Apple decide to do with respect to the logo on its PowerBook laptop? - answermade the logo on the cover upside down when closed but right-side up when open so that the brand becomes public What does "social proof" involve? - answerpeople often observe those around them in order to make their own decisions, so something has to be made public in some aspect in order to be socially proved What was o...

USC BUAD 307 Final Exam Questions With Correct Answers Three Dimensions of a Product - answerAugmented, Core, Branded Difference between services and tangible goods - answerIntangibility, Inseparability, Heterogeneity, Perishable 4 Elements of a Successful CSM Program - answerOffering, Funding Mechanism, Employee Management, System Support Differentiate between Product Width and Depth - answerBreadth: Number of product lines offered by a firm Depth: Number of categories within a product...

BUAD 307 Final Exam Questions With Correct Answers Primary research vs secondary research - answerresearch that you design and conduct yourself. Secondary research involves using information that others have already put together. Primary research methods: exploratory vs. precision - answerExploratory: Observation, in- depth interviews, focus groups, projective techniques Precision: Experiments, surveys, panel, scanner data Primary research methods - answerSurveys Open vs. closed-ended: p...

BUAD 307 Final Exam Questions With Correct Answers Types of competitive advantage - answerCost Product/Service Differentiation Niche Strategies Steps in consumer decision making - answerProblem Recognition --> Information Search --> Evaluation of Alternatives --> Purchase --> Postpurchase Evaluation/Behavior Types of factors influencing buying decision - answerCultural Societal Individual Psychological Marketing implications of High-Involvement Decisions - answerExtensive ...

USC Buad 307 Marketing Final Exam Questions With Correct Answers Describe the components of a product. - answer• Product- is anything that is of value to a consumer and can be offered through a voluntary marketing exchange. • At the center is core customer value- the basic problem solving benefits that customers are seeking. • Convert the core value into actual product- features, design, and quality level. • Associated service (augmented product)- include the nonphysical aspects o...