Buad 332 moon exam 1 - Study guides, Class notes & Summaries

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BUAD 332 Exam 1 MOON The answers will definitely secure you the highest grade.
  • BUAD 332 Exam 1 MOON The answers will definitely secure you the highest grade.

  • Exam (elaborations) • 9 pages • 2024
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  • Marketing - Answer managing profitable customer relationships Goals of Marketing - Answer 1. Attract new customers by promising superior value 2. Keep and grow current customers by delivering customer satisfaction Need - Answer state of felt deprivation (physical, social, individual) Want - Answer a form that a human need takes as shaped by culture, individual personality, and marketers Demand - Answer wants + buying power Market - Answer the set of all actual and potential buyers of a pr...
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BUAD 332- Moon- EXAM 1 The solutions are completely reliable and have been thoroughly checked to ensure a high score
  • BUAD 332- Moon- EXAM 1 The solutions are completely reliable and have been thoroughly checked to ensure a high score

  • Exam (elaborations) • 17 pages • 2024
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  • What is the simple definition of marketing? - Answer managing profitable customer relationships goals of marketing activity - Answer 1. Attract new customers by promising superior value 2. Keep and grow current customers by delivering customer satisfaction Define Marketing - Answer A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Simple Model of the Marketing Process - Answer Cre...
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