Buad 332 moon exam 1 - Study guides, Class notes & Summaries
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BUAD 332 Exam 1 MOON The answers will definitely secure you the highest grade.
- Exam (elaborations) • 9 pages • 2024
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Marketing - Answer managing profitable customer relationships 
Goals of Marketing - Answer 1. Attract new customers by promising superior value 
2. Keep and grow current customers by delivering customer satisfaction 
Need - Answer state of felt deprivation (physical, social, individual) 
Want - Answer a form that a human need takes as shaped by culture, individual 
personality, and marketers 
Demand - Answer wants + buying power 
Market - Answer the set of all actual and potential buyers of a pr...
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BUAD 332- Moon- EXAM 1 The solutions are completely reliable and have been thoroughly checked to ensure a high score
- Exam (elaborations) • 17 pages • 2024
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What is the simple definition of marketing? - Answer managing profitable customer 
relationships 
goals of marketing activity - Answer 1. Attract new customers by promising superior 
value 
2. Keep and grow current customers by delivering customer satisfaction 
Define Marketing - Answer A social and managerial process by which individuals and 
groups obtain what they need and want through creating and exchanging products and value with 
others. 
Simple Model of the Marketing Process - Answer Cre...
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