Buad 332 exam 2 - Study guides, Class notes & Summaries

Refers to the buying behavior of people who buy goods and services for personal use. correct answersCustomer Buying Behavior __________ is the most basic cause of a persons wants and behavior. correct answersCulture Groups of people with shared value systems based on common life experiences correct answersSubculture Society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors correct answersSocial class

BUAD 332 MOON EXAM 2 CERTIFICATION QUESTIONS WITH ALL CORRECT ANSWERS GRADED A+ Marketing Intermediaries - Answer-help the company promote, sell, and distribute its products to final buyers -resellers (amazon) -physical distribution firms (fedex) -marketing services agencies (Tombras) -financial intermediaries (TVA credit union) Customers - Answer-five types of markets that purchase a company's good sand services 1. consumer markets 2. business markets 3. reseller markets 4. gove...

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BUAD 332- Moon- EXAM 1 Questions with Complete Solutions 100% Verified What is the simple definition of marketing? - Correct Answers managing profitable customer relationships goals of marketing activity - Correct Answers 1. Attract new customers by promising superior value 2. Keep and grow current customers by delivering customer satisfaction Define Marketing - Correct Answers A social and managerial process by which individuals and groups obtain what they need and want through creating...

BUAD 332 EXAM QUESTIONS WITH CORRECT DETAILED ANSWERS LATEST UPDATE value proposition - Answer-the set of benefits or values that a company promises to deliver to consumers to satisfy their needs EX: what does BMW offer its customers? what else do marketing managers do? - Answer-once they decide who the target market is, and what the value proposition should be, they have to figure out how to execute their marketing strategy how do marketing managers execute this marketing strategy? - ...

BUAD 332 Final Exam Class Examples 100% Correct Example of Marketing in Action JDA, combining direct mail with personalized URL's cost JDA $60,000 but yielded high response rate and $13 million in sales Catalog creates emotional affection Telephone marketing is a big part of direct marketing Direct Marketing Example Case Study: Sweet Truth Dental (Omni-Channel)... pay to be the first website to come up on someone's page Where is direct marketing heading Prism advertisement ...

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