Busad 250 exam - Study guides, Class notes & Summaries

_________________ is used to increase product recognition and recall, communicate information, and enhance overall product value Answer branding products that have _____________ are referred to as goods Answer a high percentage of tangible characteristics Joann decides to buy a new laptop computer. She compares many products and considers such aspects as processor, RAM, data storage, graphics, and size before finalizing her decision. In this case the new laptop is an example of a(n)_______...

Social Communication Model Answer Interactive and conversational Conventional Promotion Model Answer "We Talk, You Listen" Public broadcast, Lecture, Undirectional, One to Many Core Message Answer Single most important idea that a company hopes to convey Pull Strategy Answer Stimulates consumer demand - Through advertising if a customer wants it, they will pull it through the system Advertising Appeal Answer If you're going to stimulate customer demand 1 on 1 sales interactio...

difference between needs and wants in marketing Answer A need is a consumer 's desire for a product 's or service 's specific benefit, whether that be functional or emotional. A want is the desire for products or services that are not necessary, but which consumers wish for. Concept of relationship marketing and its benefits Answer of building a customer's trust and loyalty with a brand what is involved in preparation of Marketing Research? Answer Market research involves gathering inf...

BUSAD 250 Exam 1 Studyguide 2023-2024...

Capacity planning - correct answer establishing the overall level of resources needed to meet customer demand Critical path - correct answer in a PERT network diagram, the sequence of operations that requires the longest time to complete Customized production - correct answer the creation of a unique good or service for each customer Inventory - correct answer goods and materials kept in stock for production or sale Inventory control - correct answer determining the right quantities ...

Non-profit Organizations Answer Do not have a profit motive Goods-producing Business Answer Create value by "making" things, tangible or having physical existence Service Businesses Answer Create value by performing activities that deliver some benefit to the customer Business Model Answer a concise description of how a business intends to generate revenue Competitive Advantage Answer makes you more appealing to your target audience Barrier to Entry Answer any resource or capabi...

Busad 250 Exam 3 Practice Questions and Answers...

BUSAD 250 Final Exam 3 With 100 Questions and Answers ...

Business - correct answer Any profit-seeking organization that provides goods and services designed to satisfy customers' needs. Revenue - correct answer Money a company brings in through the sale of goods and services. Business Model - correct answer A concise description of how a business intends to generate revenue Profit - correct answer Money left over after all the costs involved in doing business have been deducted from revenue. Competitive Advantage - correct answer Some asp...

the 3 types of businesses - correct answer Goods producing businesses Service businesses Not for profit organizations Companies that create value by making "things," most of which are tangible (capital intensive) - correct answer Goods producing businesses Companies that create value by performing activities that deliver some benefit to customers (labor intensive) - correct answer Service businesses Organizations that provide goods and services without having a profit motive; these ...