Census vs hotel database - Study guides, Class notes & Summaries

Price the value paid for a product in a marketing exchange. Price is often the only thing a marketer can change quickly to respond to changes in demand, the actions of competitors, or the marketing environment. Value a customer's subjective assessment of benefits relative to costs in determining the worth of a product Factors influencing the assessment of value time constraints, price levels, perceived quality, and motivations to use available information about prices ba...

KPIs - ANSWER Key Performance Indicators 1) Occupancy Percentage 2) ADR (Average Daily Rate) 3) RevPAR (Revenue Per Available Room) Census vs Hotel Database - ANSWER Census Database contains all of the hotels in the world, but the Hotel Database contains all of the reporting hotels in the world Geographic Categories - ANSWER Continent Sub-Continent Country Region State Market (Metromarkets and non-metromarkets for everywhere else) Tract/Sub-Market (Outside the US) Non-Geographi...

KPIs Key Performance Indicators 1) Occupancy Percentage 2) ADR (Average Daily Rate) 3) RevPAR (Revenue Per Available Room) Census vs Hotel Database Census Database contains all of the hotels in the world, but the Hotel Database contains all of the reporting hotels in the world Geographic Categories Continent Sub-Continent Country Region State Market (Metromarkets and non-metromarkets for everywhere else) Tract/Sub-Market (Outside the US) Non-Geographic Categories...

CHIA Exam Study Guide With Correct Answers!!!

CHIA Exam Study Guide With Correct Answers.