Cob 204 final exam - Study guides, Class notes & Summaries

COB 204 Final Exam Study Guide

COB 204 Final Exam JMU, Exam Review Questions and answers, rated A+ A(n) _________ collects, processes, stores, analyzes, and disseminates information for a specific purpose. a. information network b. information technology c. information system d. business process e. database - -c. information system Which of these reflects the poorest definition of "information"? a. information is data processed by summing, ordering, averaging, grouping, comparing, etc. b. information is dat...

CIO correct answers Chief Information Officer, the highest position in the IT world, is in charge of the IS function Managing Information Systems correct answers difficult/complex task; contributing factors to this are IS have strategic value to organization, IS are expensive, evolution of IS function End User Computing correct answers computers are located in all departments and almost all employees use computers in their work Enterprise Resource Planning Systems (ERP) correct answers ...

COB 204 Final EXAM QUESTIONS AND CORRECT DETAILED ANSWERS|AGRADE Which of the following best describes CRM? - ANSWER- a way of thinking and acting Which of the following is an important enabler of CRM? - ANSWER- recognizing that there are many customer touch points Which of the following is NOT a customer touch point? - ANSWER- none of the above - all are touch points Which of the following is a customer touch point? - ANSWER- telephone contact e-mail Web sites customer visits to ...

COB 204 Final EXAM QUESTIONS AND CORRECT DETAILED ANSWERS|AGRADE Which of the following best describes CRM? - ANSWER- a way of thinking and acting Which of the following is an important enabler of CRM? - ANSWER- recognizing that there are many customer touch points Which of the following is NOT a customer touch point? - ANSWER- none of the above - all are touch points Which of the following is a customer touch point? - ANSWER- telephone contact e-mail Web sites customer visits to ...

A(n) _________ collects, processes, stores, analyzes, and disseminates information for a specific purpose. a. information network b. information technology c. information system d. business process e. database correct answers c. information system Which of these reflects the poorest definition of "information"? a. information is data processed by summing, ordering, averaging, grouping, comparing, etc. b. information is data presented in an organized, meaningful context. c. i...

COB 204 Final EXAM QUESTIONS AND CORRECT DETAILED ANSWERS|AGRADE Which of the following best describes CRM? - ANSWER- a way of thinking and acting Which of the following is an important enabler of CRM? - ANSWER- recognizing that there are many customer touch points Which of the following is NOT a customer touch point? - ANSWER- none of the above - all are touch points Which of the following is a customer touch point? - ANSWER- telephone contact e-mail Web sites customer visi...

Cob 204 Final Exam Review (Tom Dillon) Study Guide Solutions Chapter 8 - ANSWER-Processes and Organizations Structured Process - ANSWER-Formally defined, standardized process that involves day-to-day operations. Ex: Making a return, placing an order, etc. Dynamic Process - ANSWER-Flexible, informal, and adaptive processes that normally involve strategic and less structured managerial (Tactical) decisions and activities. Structured vs. Dynamic - ANSWER-Structured: - Formally defined with...

COB 204 Final EXAM QUESTIONS AND CORRECT DETAILED ANSWERS|AGRADE Which of the following best describes CRM? - ANSWER- a way of thinking and acting Which of the following is an important enabler of CRM? - ANSWER- recognizing that there are many customer touch points Which of the following is NOT a customer touch point? - ANSWER- none of the above - all are touch points Which of the following is a customer touch point? - ANSWER- telephone contact e-mail Web sites customer visits to ...

COB 204 Final EXAM QUESTIONS AND CORRECT DETAILED ANSWERS|AGRADE Which of the following best describes CRM? - ANSWER- a way of thinking and acting Which of the following is an important enabler of CRM? - ANSWER- recognizing that there are many customer touch points Which of the following is NOT a customer touch point? - ANSWER- none of the above - all are touch points Which of the following is a customer touch point? - ANSWER- telephone contact e-mail Web sites customer visits to ...