Cpcm store level data - Study guides, Class notes & Summaries

CMKG CPCM Practice Exams with Questions and Answers Which of the following analytics is NOT available in retailer POS data? A. Market shares. Through a compilation of banners in the data. B. All of these analytics are available in retailer POS data. C. Trends. Through time variations available in the data. D. Sales and profit analysis. Through total store, aisle, department, brand, and segment. E. Shopper insights. Through transactional and shopping basket data. ANSWER A. Market shares...

CPCM- Store level data Exam with correct Answers •When choosing stores for an in-store test, should you select store that are similar to the control stores? -Answer-Yes. If the stores are not similar, the test may measure effects that are not related to the test •Looking at the store-level data, what can you say about the importance of Widget Plus to the single Mosaic store, when compared to the Mosaic cluster? -Answer-Widget Plus is less important to the single store than it is to the...

CMKG CPCM study guide exam GradedA 2024 A. Market shares. Through a compilation of banners in the data. - CORRECT ANSWER-Which of the following analytics is NOT available in retailer POS data? A. Market shares. Through a compilation of banners in the data. B. All of these analytics are available in retailer POS data. C. Trends. Through time variations available in the data. D. Sales and profit analysis. Through total store, aisle, department, brand, and segment. E. Shopper insights. T...

CMKG - CPCM Syndicated Store Level Data

CMKG CPCM Mini Exams Questions and Answers D. Cannibalization -Answer-A Retailer introduces a new item in Category A that causes Category B buyers to switch their purchases from Category A to Category B. What is this an example of? A. Brand extension B. Incremental contribution C. Product Line extension D. Cannibalization True (space planning) -Answer-True or false? When you're completing an assortment and space planning project, it's best to import the item level data directly into t...

CPCM- Store level data

CPCM- Store level data Exam with correct Answers •When choosing stores for an in-store test, should you select store that are similar to the control stores? -Answer-Yes. If the stores are not similar, the test may measure effects that are not related to the test •Looking at the store-level data, what can you say about the importance of Widget Plus to the single Mosaic store, when compared to the Mosaic cluster? -Answer-Widget Plus is less important to the single store than it is to the...

CPCM Course 10 Store Clustering through Store Level and Geodemographic Data