Csfrst 2300 exam 1 Study guides, Class notes & Summaries
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csfrst 2300 exam 1 study guide questions with complete solutions
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csfrst 2300 exam 1 study guide questions with complete solutions 
 
customer profile - Answer-A list of information about a target market, such as age, income level, ethnicity, occupation, attitudes, lifestyle, and geographic residence. 
 
disruptive positioning - Answer-creating an entirely new product, experience, or playground (EX: Airbnb or Next Hotels) 
 
distribution channels - Answer-the path through which products or services get to customers 
 
licensing - Answer-the legal process where...
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CSFRST 2300 Exam 1 Study Guide Exam Questions and Answers
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CSFRST 2300 Exam 1 Study Guide Exam Questions and Answers
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csfrst 2300 exam 1 study guide questions with complete solutions
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csfrst 2300 exam 1 study guide questions with complete solutions 
 
 
brand manager - Answer-a manager who has direct responsibility for one brand or one product line; called a product manager in some firms 
 
brand personality - Answer-set of traits people attribute to a product as if it were a person 
 
brand positioning - Answer-A branding strategy in which marketers create a certain image or impression of a brand as compared to those of competitors' brands. 
 
brand promise - Answer-A busin...
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CSFRST 2300 EXAM BUNDLE (GRADED A+)
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Branding 2300 Exam 1 Questions with Correct Answers

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CSFRST 2300 Exam 1 Study Guide Exam Questions and Answers

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csfrst 2300 exam 1 study guide questions with complete solutions

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CSFRST 2300 EXAM 3 Question
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CSFRST 2300 Exam Bundle ( Rated A+)
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CSFRST 2300 Exam 1 Study Guide Exam Questions and Answers

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CSFRST 2300 EXAM 3 Questions and Answers

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CSFRST 2300 Exam Review Questions and Answers (100% Pass)
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CSFRST 2300 Exam Review Questions and Answers (100% Pass) 
 
intangible attributes - Answer-abstract brand values 
 
trademarks (legal property) - - Brand logos, symbols, slogans and taglines 
 
brand structure - Core identity or brand essence can be described as brand's heart, spirit or soul 
 
brand functions 
 
3 P's - Answer-= PEOPLE ORIENTED 
 
1. creating experiences for Guests (TARGET MARKET) 
ngful opportunities for Team Members (EMPLOYEES) 
3. high value for Owners (SHAREHOLDERS) ...
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