E marketplaces Study guides, Class notes & Summaries

direct marketing - connecting directly with carefully targeted individual consumers WHY?: to obtain an immediate response and cultivate lasting customer relationships direct mail marketing - LARGEST DIRECT MARKETING MEDIUM involves an offer, announcement, reminder, or other item to a person at a particular address -personalized -newer digital forms -effective -often perceived as "junk mail' catalog marketing - direct marketing through print, video, or digital catalogs that are mailed t...

Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. : True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. : False A data management platform (DMP) helps you evaluate audience data by: : -Conducting lookalike modeling -Forecasting available impressions -Segmenting users A DSP activates the data stored in a DMP. : True Cost per mille (CPM) measures: : The price an advertiser pays per 1,000 impressions ...

Which of the following statements is true about the Medicaid program? a. The majority of total outlays are for the elderly and disabled. b. Eligibility standards are uniform across all states. c. Everyone in the poverty-level population is eligible for benefits. d. Federal tax revenues provide 100 percent of the program's funding. e. The law places a ceiling on state per capita spending for enrollees. - a. The majority of total outlays are for the elderly and disabled. Which of the follo...

Advertising revenue model Provides users with information on services and products and provides an opportunity for suppliers to advertise Affiliate revenue model Companies receive a referral fee for directing business to an affiliate Appraisal cost The cost associated with uncovering defects Automated order entry systems A method using telephone models to send digital orders to suppliers. Backwards integration Owning or controlling sources of raw materials and...

Which of the following statements is true about the Medicaid program? a. The majority of total outlays are for the elderly and disabled. b. Eligibility standards are uniform across all states. c. Everyone in the poverty-level population is eligible for benefits. d. Federal tax revenues provide 100 percent of the program's funding. e. The law places a ceiling on state per capita spending for enrollees. - a. The majority of total outlays are for the elderly and disabled. Which of the follo...

Advertising revenue model - Answer-Provides users with information on services and products and provides an opportunity for suppliers to advertise Affiliate revenue model - Answer-Companies receive a referral fee for directing business to an affiliate Appraisal cost - Answer-The cost associated with uncovering defects Automated order entry systems - Answer-A method using telephone models to send digital orders to suppliers. Backwards integration - Answer-Owning or controlling sources of r...

WGU C215 Operations Management Exam Questions and Answers 100% Pass Advertising revenue model - Answer- Provides users with information on services and products and provides an opportunity for suppliers to advertise Affiliate revenue model - Answer- Companies receive a referral fee for directing business to an affiliate Appraisal cost - Answer- The cost associated with uncovering defects Automated order entry systems - Answer- A method using telephone models to send digital orders to sup...

E-commerce 2021–2022-Business, Technology, Society- 17th Edition by Kenneth Laudon & Carol Traver. Complete, Elaborated and Latest Test Bank. ALL Chapters(1-12) Included |270| Pages - Questions & Answers-Updated for 2023 5* rated COMPLETE - Elaborated Test bank for E-commerce 2021–2022-Business, Technology, Society-17Ed. by Kenneth Laudon & Carol Traver. ALL Chapters(1-12) Included |270| Pages - Questions & Answers - Pass E-commerce 2021–2022-Business, Technology, Society in First Atte...

1. Advertising revenue model Provides users with information on services and products and provides an opportunity for suppliers to advertise 2. Affiliate revenue model Companies receive a referral fee for directing business to an affiliate 3. Appraisal cost The cost associated with uncovering defects 4. Automated order entry sys- tems A method using telephone models to send digital orders to suppliers. 5. Backwards integration Owning or controlling sources of raw materi- als...

Total Quality Management (TQM) Philosophy 1. customer focus 2. continuous improvement 3. employee empowerment 4. use of quality tools 5. product design 6. process management 7. managing supplier quality Process Capability Index (Cpk) Basic function of Six Sigma. Measures the process potential and performance of processes. The higher the range of Cpk, the improved is the ability of the process to complete its necessities. Six Sigma A disciplined, data-driven approach and me...