Exam 2 318j wilcox 2025 - Study guides, Class notes & Summaries

ADV 318J Wilcox Exam 1 - Chapter 18 | Questions and correct Solutions | Latest Update 2024/2025 | Graded A+ Public relations - Answer -A marketing and management function that focuses on communications that foster goodwill between a firm and its many constituent groups What is the role of public relations? - Answer -To foster goodwill between a firm and its many constituent groups What percentage of employment of PR managers and specialists is expected to grow by 2020? - Answer -20 per...

ADV 318J Wilcox Exam 1 - Chapter 4 | Questions and Correct Solutions | Latest update 2024/2025 | Graded A+ Pros of advertising - Answer -1) Advertising informs 2) The economic effects of advertising lower the cost of products 3) Advertising addresses a wide variety of basic human needs 4) Advertising only reflects society's priorities 5) Advertisers are showing much more sensitivity 6) Advertising is a source of fulfillment and liberation7) Advertising is Democratic art 8) Advertising...

ADV 318J (Wilcox) Exam 3 | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ Psychographics emphasizes - Answer -activities, interests, and opinions (AIOs) Psychographics created 1960 to give insight into - Answer -consumer motivation The AIO approach usually results in - Answer -lifestyle segmentation Psychographics example for one product category - Answer -Pillsbury "What's Cookin" For more that one product category use - Answer -VALS segments (Values and Li...

ADV 318J Wilcox Exam 1 - Chapter 3 | Questions and Correct Solutions | latest Update 2024/2025 | Graded A+ (T/F) Advertising is a product of modern times and modern media - Answer -True Advertising came into being because of these four major factors: - Answer -1) The rise of capitalism 2) The Industrial Revolution 3) The Emergence of Modern Branding 4) The rise of modern mass media (T/F) One of the tools used to stimulate demand is advertising - Answer -TrueThe Industrial Revolution ...

ADV 318J Exam 3 (Wilcox) | Questions and Correct Answers | Latest Update 2024/2025 | Graded A+ Hastings - Answer -the birthplace of Kool-Aid audience segmentation - Answer --the process of identifying a marketer's "best prospects" -on the basis of: 1. identifiability 2. accessibility 3. profit potential growing market segments - Answer --single women in home buyers market -Spanish speaking consumers in web market growing product categories - Answer --tablets -green products -w...

ADV 318J: Exam 2 (Wilcox) Test | Questions and Correct Answers | latest Update 2024/2025 | Graded A+ account planner - Answer -in an advertising agency, the professional who synthesizes all relevant consumer research and uses it to help the team design a coherent advertising strategy for a client's brand or product account services - Answer -a team of agency managers that identifies the benefits a client's brand offers, its target audiences, and the best competitive positioning, and ...

ADV 318J Exam 2 – Wilcox | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ Account Planner - Answer -Synthesizes all relevant consumer research and uses it to design a coherent advertising strategy Advertising Agency - Answer -An organization of professionals who provide creative and business services to clients in preparing, planning, and placing advertisements Full Service Agency - Answer -Includes an array of advertising professionals to meet all the promotio...

ADV 318J Wilcox Exam 1 - Chapter 18 | Questions and correct Solutions | Latest Update 2024/2025 | Graded A+ Public relations - Answer -A marketing and management function that focuses on communications that foster goodwill between a firm and its many constituent groups What is the role of public relations? - Answer -To foster goodwill between a firm and its many constituent groups What percentage of employment of PR managers and specialists is expected to grow by 2020? - Answer -20 per...

ADV 318J Exam 3 (Wilcox) | Questions and Correct Answers | Latest Update 2024/2025 | Graded A+ Hastings - Answer -the birthplace of Kool-Aid audience segmentation - Answer --the process of identifying a marketer's "best prospects" -on the basis of: 1. identifiability 2. accessibility 3. profit potential growing market segments - Answer --single women in home buyers market -Spanish speaking consumers in web market growing product categories - Answer --tablets -green products -w...

EXAM 2- 318J Wilcox | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ 1. agency review process 2. competitive rivarly 3. American Advertising Federation 4. Ammerican Association of ADV 5. Better Business Bureaus 6. Regulation by media - Answer -self regulation Legal department that reviews ads to make sure they follow the law Internal approval cycle to make sure that what an ad agency says about firm's product is informed and accurate - Answer -Agency review pr...