Faria a - Study guides, Class notes & Summaries
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Summary of Articles Strategy & Innovation Management
- Summary • 88 pages • 2021
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Pisano, G. (2015) You Need an Innovation Strategy. Harvard Business Review, 46 (June): 44- 54. 
 
Zollo, M., Minoja, M., & Coda, V. (2018) Toward an Integrated Theory of Strategy. Strategic Management Journal, 39(6): 1753-1778. 
 
Gong, Y., Kim, T-Y., Lee, D-R., and Zhu, J. (2013) A Multilevel Model of Team Goal Orientation, Information Exchange, and Creativity. Academy of Management Journal, 56 (3): 827–851. 
 
Herrmann, D. and Felfe, J. (2014) Effects of Leadership Style, Creativity Techniqu...
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TM111 - TMA 03 1
- Exam (elaborations) • 12 pages • 2023
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TM111 - TMA 03 1 Question 1 
(a) When the spacebar is pressed, the user is asked to input the students name, which, in this 
case, is Faria. Faria is then
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Resume - Capturing value from Innovation 2022-2023
- Summary • 16 pages • 2023
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Summary of Articles & Lectures, 2022-2023, Pages 16 
 
Lecture 1: Introduction to Value Appropriation: Formal and Informal Protection Mechanisms 
- James, S. D., Leiblein, M. J., Lu, S. (2013), “How Firms Capture Value from their Innovations,” Journal 
of Management, 39(5): 1123–1155. 
- Sofka, W., de Faria, P., & Shehu, E. (2018). Protecting knowledge: How legal requirements to reveal 
information affect the importance of secrecy. Research Policy, 47(3), 558-572. 
- Schilling, M. (2010),...
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Marketing Test Bank by Lamb C, Jr, Hair J, Jr, McDaniel C, Faria A. 933 pages__ covers all 19 chapters__Download To Score An A.
- Exam (elaborations) • 933 pages • 2022
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Marketing Test Bank by Lamb C., Jr., Hair J., Jr., McDaniel C., Faria A. 932 pagesTest bank includes multiple choice questions with answers.Test covers all 19 chapters from actual textbook.ContentTe s t bank includes multiple choice questions with answers.Test covers all 19 chapters from actual textbook.Content An Overview of Marketing Strategic Planning for Competitive Advantage Ethics and the Marketing Environment Consumer Decision Making Business Marketing Segmenting and Targeting Markets Dec...
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MARKETING. TEST BANK BY LAMB C., JR., HAIR J., JR., MCDANIEL C., FARIA A. 5TH EDITION
- Exam (elaborations) • 933 pages • 2021
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MARKETING. TEST BANK BY LAMB C., JR., HAIR J., JR., MCDANIEL C., FARIA A. 5TH EDITION
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Exam (elaborations) TEST BANK MARKETING LAMB C, HAIR J, MCDANIEL C., FARIA A
- Exam (elaborations) • 933 pages • 2021
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TEST BANK with Complete Questions and Solutions. To clarify, this is the TEST BANK, not the textbook. You get immediate access to download your test bank. You will receive a complete test bank; in other words, all chapters will be there. Test banks come in PDF format; therefore, you do not need specialized software to open them. 
TEST BANK MARKETING LAMB C., JR.., HAIR J., JR.., MCDANIEL C., FARIA A 
Chapter 1—An Overview of Marketing 
MULTIPLE CHOICE 
1. What is the definition of marketing? ...
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Exam (elaborations) TEST BANK MARKETING LAMB C., JR.., HAIR J., JR.., MCDANIEL C., FARIA A
- Exam (elaborations) • 933 pages • 2021
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TEST BANK MARKETING LAMB C., JR.., HAIR J., JR.., MCDANIEL C., FARIA A 
 
Chapter 1—An Overview of Marketing 
MULTIPLE CHOICE 
1. What is the definition of marketing? 
a. planning sales campaigns 
b. selling 
c. advertising and promotion activities 
d. a philosophy that stresses customer satisfaction 
ANS: D PTS: 1 DIF: Definition REF: p. 4 
OBJ: 1 BLM: Remember 
2. A business is concerned with many day-to-day activities. Some of the most important are the 
planning and conception of the prod...
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Test Bank for Marketing, 5th Edition by Charles Lamb Jr, Joseph, McDaniel | ALL 19 CHAPTERS
- Exam (elaborations) • 933 pages • 2022
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TEST BANK MARKETING LAMB C., JR.., HAIR J., JR.., MCDANIEL C., FARIA A.pdf 1 Chapter 1—An Overview of Marketing MULTIPLE CHOICE 1. What is 4 local chapter of the Canadian Diabetes Associat ion (CDA) sponsors a free lifesaving 46 1 Chapter 2—Strategic Planning for Competitive Advantage MULTIPLE CHOICE 1. Compaq 75 This chapter emphasizes that strategic planning is an ongoing process that needs buy 96 1 Chapter 3—Ethics and the Marketing Environment MULTIPLE CHOICE 1. What 142 1 Chapter 4—...
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MARKETING. TEST BANK BY LAMB C., JR., HAIR J., JR., MCDANIEL C., FARIA A
- Exam (elaborations) • 932 pages • 2021
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Chapter 1—An Overview of Marketing 
MULTIPLE CHOICE 
1. What is the definition of marketing? 
a. planning sales campaigns 
b. selling 
c. advertising and promotion activities 
d. a philosophy that stresses customer satisfaction 
ANS: D PTS: 1 DIF: Definition REF: p. 4 
OBJ: 1 BLM: Remember 
2. A business is concerned with many day-to-day activities. Some of the most important are the 
planning and conception of the product or service, its pricing policy, and the distribution strategy. 
What ar...
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TEST BANK Stanley Faria Humber College Auditing: The Art and Science of Assurance Engagements Fourteenth Canadian Edition Alvin A. Arens Michigan
- Exam (elaborations) • 22 pages • 2021
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TEST BANK Stanley Faria Humber College Auditing: The Art and Science of Assurance Engagements Fourteenth Canadian Edition Alvin A. Arens MichiganTEST BANK Stanley Faria Humber College Auditing: The Art and Science of Assurance Engagements Fourteenth Canadian Edition Alvin A. Arens MichiganTEST BANK Stanley Faria Humber College Auditing: The Art and Science of Assurance Engagements Fourteenth Canadian Edition Alvin A. Arens MichiganTEST BANK Stanley Faria Humber College Auditing: The Art and Scie...
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