Gba 490 test 1 - Study guides, Class notes & Summaries

GBA 490 Test 1GBA 490 Test 1 1. p. 4) A company's strategy concerns C. Management's action plan for running the business and conducting operations—its commitment to pursue a particular set of actions in growing the business, staking out a market position, attracting and pleasing customers, competing successfully, conducting operations and achieving targeted objectives 2. (p. 4) A company's strategy consists of D. The competitive moves and business approaches that managers are employin...