Gost hierarchy - Study guides, Class notes & Summaries
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MGT 6311 Midterm questions and answers latest top score.
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MGT 6311 Midterm questions and answers latest top score. 
 
 
 
 
 
 
 
 
 
 
 
 
 
Shift in marketing mix - correct answers. Reach, effectiveness, and efficiency 
 
goal of marketing - correct answers. to create a product/service that sells 
 
GOST hierarchy - correct answers. Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 
 
5 C's - correct answers. Customer, competitors, collaborators, company, context 
 
Customer marketing model - ...
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MGT 6311 Midterm Exam Verified Study Questions and Answers 2024
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Shift in marketing mix - Reach, effectiveness, and efficiency 
 
goal of marketing - to create a product/service that sells 
 
GOST hierarchy - Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 
 
5 C's - Customer, competitors, collaborators, company, context 
 
Customer marketing model - Awareness 
Interest/Engagement 
Acquisition 
Customer Segmentation 
Customer Retention 
Support/Advocacy 
 
RFM - recency, frequency, monetary value (as a customer ...
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MGT 6311 Midterm Exam Questions and Answers
- Exam (elaborations) • 5 pages • 2023
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MGT 6311 Midterm Exam Questions and Answers 
Shift in marketing mix - ANSWER Reach, effectiveness, and efficiency 
 
goal of marketing - ANSWER to create a product/service that sells 
 
GOST hierarchy - ANSWER Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 
 
5 C's - ANSWER Customer, competitors, collaborators, company, context 
 
Customer marketing model - ANSWER Awareness 
Interest/Engagement 
Ac...
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MGT 6311 Midterm exam 2023| 52 questions fully solved.
- Exam (elaborations) • 7 pages • 2023
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Shift in marketing mix 
Reach, effectiveness, and efficiency 
 
 
 
goal of marketing 
to create a product/service that sells 
 
 
 
GOST hierarchy 
Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 
 
 
 
5 C's 
Customer, competitors, collaborators, company, context 
 
 
 
Customer marketing model 
Awareness 
Interest/Engagement 
Acquisition 
Customer Segmentation 
Customer Retention 
Support/Advocacy 
 
 
 
RFM 
recency, frequency, monetary value (...
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MGT 6311 Midterm Questions And Answers 2022/2023/2024
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MGT 6311 Midterm Questions And Answers 
2022/2023/2024 
Marketing - ANSWERS creation and satisfaction of demand for a product or service. 
 digital marketing - ANSWERS utilizing the internet and other digital channels to drive 
demand for products and services 
 Strategy - ANSWERS a set of ideas that outline how a product line or brand will 
achieve its objectives. this guides decision on how to create, distribute, promote and 
price the product or service 
 tactic - ANSWERS specific action or a...
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MGT 6311 Midterm Exam with complete solutions
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Shift in marketing mix - Answer- Reach, effectiveness, and efficiency 
 
goal of marketing - Answer- to create a product/service that sells 
 
GOST hierarchy - Answer- Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 
 
5 C's - Answer- Customer, competitors, collaborators, company, context 
 
Customer marketing model - Answer- Awareness 
Interest/Engagement 
Acquisition 
Customer Segmentation 
Customer Retention 
Support/Advocacy 
 
RFM - Answer- re...
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MGT 6311 exam 2023 with 100% correct answers
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reallocating the marketing budget to improve KPI's 
Reach, effectiveness, and efficiency 
 
 
 
Strategy 
A set of ideas that outline how a product line or brand will achieve its objectives 
 
 
 
Tactic 
A specific action or method that contributes to achieving a goal. 
 
 
 
consumer generated content, also know in the industry by its acronym CGC 
accounts for the majority of all content on the internet. In formats such as user reviews, social posts, blogs, and videos. 
 
 
 
GOST hierarchy 
...
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MGT 6311 Midterm Question and answers 2023 verified
- Exam (elaborations) • 5 pages • 2023
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MGT 6311 Midterm Question and answers 2023 verified Shift in marketing mix 
Reach, effectiveness, and efficiency 
 
 
 
goal of marketing 
to create a product/service that sells 
 
 
 
GOST hierarchy 
Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 
 
 
 
5 C's 
Customer, competitors, collaborators, company, context 
 
 
 
Customer marketing model 
Awareness 
Interest/Engagement 
Acquisition 
Customer Segmentation 
Customer Retention 
Support/Advoc...
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MGT 6311 Midterm Questions And Answers Graded A+.
- Exam (elaborations) • 5 pages • 2024
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MGT 6311 Midterm Questions And Answers Graded A+.
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TEST EXAM FOR MGT 6311
- Exam (elaborations) • 5 pages • 2024
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TEST EXAM FOR MGT 6311 
Shift in marketing mix - CORRECT ANSWER-Reach, effectiveness, and efficiency 
goal of marketing - CORRECT ANSWER-to create a product/service that sells 
GOST hierarchy - CORRECT ANSWER-Goals, Objectives(specific metrics), Strategies, 
tactics aka hierarchy towards achieving goals 
5 C's - CORRECT ANSWER-Customer, competitors, collaborators, company, context 
Customer marketing model - CORRECT ANSWER-Awareness 
Interest/Engagement 
Acquisition 
Customer Segmentation 
Cu...
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