Iab stuvia - Study guides, Class notes & Summaries

On a campaign brief, what criteria MUST be present to begin planning? - ANSWER-Business Objectives Campaign flighting is often determined by - ANSWER-sales seasonality During the digital media planning phase, it is important to recommend - ANSWER-fluid budgets across tactics A campaign's media strategy should be based on - ANSWER-business objectives A brand's business objective is to increase the number of transactions made on their site by 10% without making any changes to the sit...

CTR (Equation) - ANSWER-Clicks/ Impressions*100 CPM (Acronym + Equation) - ANSWER-Stands for Cost per Thousand- Cost/ Impressions*1000 CPA (Acronym + Equation) - ANSWER-Stands for Cost per Action- Cost/ Action CPC (Acronym + Equation) - ANSWER-Stands for Cost per Click- Cost/ Click CPS (Acronym + Equation) - ANSWER-Stands for Cost per Sale- Cost/ Sale eCPM (Acronym + Equation) - ANSWER-Effective CPM/ Actual CPM- Cost/ Actual (Delivered) Impressions*1000 Ad Network - ANSWER-Ad n...

DSP - ANSWER-Demand Side Platform: Tech interface that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks, and sell side platforms SSP - ANSWER-Seller Side Platform: Tech used by publishers to sell inventory, optimize pricing/yield and audience for a pool of potential advertisers Exchange - ANSWER-An online marketplace platform that facilitates automated auction-based pricing and RTB Ad Network - ANSWER-A sales channel for pubs and...

IAB Digital Media Sales Certification Test Prep Questions and Answers 100% Correct.IAB Digital Media Sales Certification Test Prep Questions and Answers 100% Correct.IAB Digital Media Sales Certification Test Prep Questions and Answers 100% Correct.IAB Digital Media Sales Certification Test Prep Questions and Answers 100% Correct.IAB Digital Media Sales Certification Test Prep Questions and Answers 100% Correct.IAB Digital Media Sales Certification Test Prep Questions and Answers 100% Correct.IA...

IAB - Digital Media Sales Exam Questions and Answers (Graded A) IAB - Digital Media Sales Exam Questions and Answers (Graded A) IAB - Digital Media Sales Exam Questions and Answers (Graded A)Awareness, Consideration, Purchase, Retention, Advocacy - ANSWER-What are the five stages in the 'Marketing Funnel" What does PESO Stand for? - ANSWER-Paid, Earned, Shared, Owned Paid Media - ANSWER-Tradational Media Buying Earned Media - ANSWER-Publicity (News coverage or word of mounth)

IAB - Digital Media Buying & Planning with Complete Solutions IAB - Digital Media Buying & Planning with Complete Solutions Ad Verification - ANSWER-A process which attempts to verify that one or more attributes of a served online ad have been executed in a manner consistent with the terms specified by the advertiser or agency and agreed to as part of the ad campaign terms. Agency Corporate Contracts or Rate Cards - ANSWER-Documents that list the descriptions and prices for various adve...

Tags - ANSWER-code that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative Pixles - ANSWER-a 1x1 dot embedded on a webpage which can be referenced by a third party server to track activity; used to collect data for website and ad delivery analytics such as registration, conversions, and targeting Assets - ANSWER-creative design, logos, images, or text provided by the advertiser Pacing - ANSWER-refers to the process of ensurin...

IAB Certification Study Guide and Terms with Complete SolutionsIAB Certification Study Guide and Terms with Complete SolutionsIAB Certification Study Guide and Terms with Complete Solutions 1st Party Data - ANSWER-Data that is collected from or about users of a website or service with which the users interact directly and is owned by the publisher or controller of the website and/or service. An EXAMPLE of 1st Party Data collection would be a credit card company that collects and then anonymi...

Ad Verification - ANSWER-A process which attempts to verify that one or more attributes of a served online ad have been executed in a manner consistent with the terms specified by the advertiser or agency and agreed to as part of the ad campaign terms. Agency Corporate Contracts or Rate Cards - ANSWER-Documents that list the descriptions and prices for various advertising options offered by a given media outlet. Audience Behavior - ANSWER-Understanding your target audiences' behavior when...

IAB - Digital Media Sales Exam Questions and Answers (Graded A+) IAB - Digital Media Sales Exam Questions and Answers (Graded A+) IAB - Digital Media Sales Exam Questions and Answers (Graded A+) IAB - Digital Media Sales Exam Questions and Answers (Graded A+) IAB - Digital Media Sales Exam Questions and Answers (Graded A+) IAB - Digital Media Sales Exam Questions and Answers (Graded A+) IAB - Digital Media Sales Exam Questions and Answers (Graded A+) IAB - Digital Media Sale...