James donnelly - Study guides, Class notes & Summaries

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TEST BANK FOR RESEARCH METHODS THE ESSENTIAL KNOWLEDGE BASE 2ND EDITION BY WILLIAM TROCHIM (ISBN 978-1133954774) True / False 1. Fundamentally, research ethics are about doing the right thing for all involved. a. True b. False ANSWER: True DIFFICULTY: Easy REFERENCES: 2.1 Foundations of Ethics in Research KEYWORDS: Bloom's: Understand 2. Milgram’s famous study was inspired by the Nazi defense, “orders are orders.” a. True b. False ANSWER: True DIFFICULTY: Easy REFERENCES: 2...

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Chapter 3—Brand Adoption, Brand Naming, and Intellectual Property Issues TRUE/FALSE 1. The notions of trial and repeat purchase are particularly apt for inexpensive consumer packaged goods. ANS: T PTS: 1 2. Huge investments and concerted efforts to introduce new products and services almost always guarantee success. ANS: F PTS: 1 3. The three main stages through which an individual becomes an adopter of a new or even established product are the awareness, trier, and repeater classes. AN...

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