Mark 3000 - Study guides, Class notes & Summaries

UGA MARK 3000 TEST 1 - MCMANUS 209 QUESTIONS WITH 100% VERIFIED ANSWERS!!

Globalization - process by which goods, services, capital, people, info, and ideas flow across national borders Assessing Global Markets - Economics Infrastructure and tech Government actions sociocultural factors Economics - GDP, GNI, purchasing power parity, market size and population growth rate GDP - measuring value of products and services created there GNI - consists of GDP plus the net income earned from investments abroad (minus any payments made to nonresidents who contri...

overall sacrifice a consumer is willing to make to acquire a specific product or service - price importance of price (seller) - price is revenue importance of price (consumer) - price is cost of something price allocates - resources in a free-market economy 5 C's of Pricing used to set price - 1. Company 2. Customers 3. Costs 4. Competition 5. Channel members (wholesale/resale) company orientations - -profit orientation -sales orientation -competitor orientation -customer ...

MARK 3000 test 3 UGA (mcmanus) 99 Exam Questions and answers Newest RATED A+MARK 3000 test 3 UGA (mcmanus) 99 Exam Questions and answers Newest RATED A+MARK 3000 test 3 UGA (mcmanus) 99 Exam Questions and answers Newest RATED A+MARK 3000 test 3 UGA (mcmanus) 99 Exam Questions and answers Newest RATED A+MARK 3000 test 3 UGA (mcmanus) 99 Exam Questions and answers Newest RATED A+MARK 3000 test 3 UGA (mcmanus) 99 Exam Questions and answers Newest RATED A+

MARK 3000 McManus Test One | Q&A Latest 2024/2025 | 100% PASS Marketing - Answer -Anticipating (research) and determining the needs/wants of consumers (target market) and satisfying those needs through the use of the 4 P's (product, promotion, place, price) to create long-term exchanges of value Value - Answer -ratio of what is given up for what is obtained Exchange of value: both parties must believe they are getting value for an exchange to take place - Value is created through the...

what is the goal of integrated marketing communications - to ensure your message is the same across the board what makes up integrated marketing communications (IMC)? - 1. customers 2. communications channel 3. results 4 steps to the communication process - 1. sender 2. transmitter encodes message 3. communications channel 4. receiver decodes message *noise from the environment and *feedback are involved senders in communication: - adjust messages according to the medium and r...

marketing research a set of techniques and principles for systematically collecting, recording, analyzing, and interpreting data that can aid decision makers involved in marketing goods, services, or ideas secondary data pieces of information that have already been collected from other sources and usually are readily available primary data data collected to address specific research needs sample a group of customers who represent the customers of interest in a research s...

Integrated Marketing Communications - Represents the promotion dimension of the four p's. Encompasses a variety of communication disciplines; general advertisement, personal selling, sales promotion, public relations, direct marketing, and electronic media; in combination to provide clarity, consistency, and maximum communicative impact Awareness Interest Desire Action - What does the AIDA Model consist of? Awareness - The sender first must gain the attention The likelihood the...

MARK 3000 TEST 1 – MCMANUS | Q&A Latest 2024/2025 | 100% PASS Marketing - Answer -An organization function and a set of processes, for creating, capturing, communicating, and delivering value to customers Exchanges of Value - Answer --Value = ratio what is given up for what is obtained -Both parties must believe they are getting value for exchange to take place -Value is created through the marketing mix (4 Ps) 4 P's of Marketing Mix - Answer -Product: creating value Price: captur...

the research process - 1. defining objectives 2. designing the research 3. data collection process 4. analyzing data 5. action plan and implementation defining objectives and research needs (step 1 of the research process) - -what info is needed yo answer specific questions -how should that info be obtained designing the research (step 2 of the research process) - types of data and types of research secondary data - pieces of info collected prior to the project "looking things up...