Marketing 201 byu exam 2 - Study guides, Class notes & Summaries

MKTG 201 MIDTERM 2 BYU Exam Test with Verified Answers 1. Marketing Segmenta- tion 2. Criteria for Effective Segmentation 3. Effective Segmenta- tion--Measurable 4. Effective Segmenta- tion--Accessible 5. Effective Segmenta- tion--Durable 6. Effective Segmenta- tion--Substantial 7. Effective Segmenta- tion--Unique Needs 8. Ways to segment the market (from most useful to least) 9. Geographical Seg- mentation 10. Demographic Seg- mentation 11. Psycho-graphic Seg- mentation ...

BYU Marketing 201 Exam 1 with Verified Answers 1. BCG Growth-Share Matrix Cash Cow - High market share, low market Growth Stars - High market share, high market growth ?'s - High market growth, Low market share Dog - Low market growth, low market share 2. Corporate Strategy Asks the question - What businesses should we be in? 3. Strategic Business Unit Strategy 4. Functional Strate- gy Asks - How do we compete effectively against the com- petitors? strategy by which managers in sp...