Mkt 315 chapter 1 and 4 - Study guides, Class notes & Summaries

MKT-315 Midterm Chapters 1 - 4 Chapter 1 Marketing: the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Marketing Concept: the business orientation model that involves creating value and satisfying consumer needs Marketing Mix: consists of four elements: product, place, price, and promotion, also called the 4 Ps Marketing Plan: a tool used to set up vari...