Mkt 315 topic 4 midterm - Study guides, Class notes & Summaries

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MKT 315 Topic 4 Midterm Study Guide
  • MKT 315 Topic 4 Midterm Study Guide

  • Other • 4 pages • 2021
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  • The following are marketing concepts that students are expected to know for the MKT315 Midterm Exam: 1. Marketing 2. B2C and B2Bmarkets 3. Marketing mix / the4-P’s 4. Exchange and transaction 5. Environmental Forces / environmentalscan 6. Evolution of Marketing / eras / MarketingConcept 7. Organizational buyers vs. UltimateConsumers 8. Profitequation 9. Marketsegmentation 10. SWOTanalysis 11. Consumerbehavior 12. Motivation (i.e.Maslow) 13. Perception,learning 14. Word ofmouth ...
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MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-2024 EXAM UPDATE (GCU)
  • MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-2024 EXAM UPDATE (GCU)

  • Exam (elaborations) • 7 pages • 2023
  • MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-2024 EXAM UPDATE (GCU)
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MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-24 EXAM UPDATE (GCU)
  • MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-24 EXAM UPDATE (GCU)

  • Exam (elaborations) • 7 pages • 2023
  • Available in package deal
  • MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-24 EXAM UPDATE (GCU)
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MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-24 EXAM UPDATE (GCU)
  • MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-24 EXAM UPDATE (GCU)

  • Exam (elaborations) • 7 pages • 2023
  • MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-24 EXAM UPDATE (GCU)
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MKT 315 Topic 4 Midterm Chapters 1 - 4 (Year 2021)
  • MKT 315 Topic 4 Midterm Chapters 1 - 4 (Year 2021)

  • Exam (elaborations) • 10 pages • 2021
  • Available in package deal
  • 1. Marketing: 2. Marketing Concept: 3. Marketing Mix: 4. Marketing Plan: 5. Marketing Strategy: 6. SWOT Analysis 7. What is the process that determines what is needed, how to collect it, analyze it, and use it for effective market planning? 8. Pete'sCarWashwilldonate10%ofPlatinumCarWash purchasestofeedthehomeless.Thisisan exampleof ? 9. GingerJoneswasreadinganinterestingnewspaperarticlethatdiscussedthediversecultureofaforeign land.However, bythetimeshefinishedreadingtheartic...
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MKT-315 TOPIC 3 AND 6  QUIZ..QUESTIONS AND ANSWERS
  • MKT-315 TOPIC 3 AND 6 QUIZ..QUESTIONS AND ANSWERS

  • Exam (elaborations) • 4 pages • 2022
  • MKT-315 TOPIC 3 QUIZ 1. By the offended look on the foreign company representative’s face, it was obvious that Alex had ignored the of that country. Cultural exclusives 2. Some of the reasons that make people decide what to buy are: Personal, situational, psychological, and social interactions 3. The purchases that involve the reordering of goods or services already under contract is: Straight buy 4. The United States decides to restrict annual imports of paper products. This is called ...
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