Mkt 537 - Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Mkt 537? On this page you'll find 12 study documents about Mkt 537.
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Customer Relationship Management Activity for MKT 5376
- Case • 2 pages • 2023
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This document focuses on CRM and the role of companies like Salesforce in CRM. It also provides an example of Netflix's customer-centric approach to delighting its customers through personalized content recommendations and continuous customer feedback.
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Consumer Behavior Research (MKT 5376) course materials
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Four discussion assignments and five activity assignments for the Consumer Behavior Research (MKT 5376) course at Texas Tech University.
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