Mkt 6301 biswas exam 1 - Study guides, Class notes & Summaries

Philip Kotler : "Marketing takes a day to learn. Unfortunately, it takes a lifetime to master." Peter Drucker : "There will always be need for some selling, but the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed is to make the product or service available." Seth Godi...