Mktg 3340 final exam - Study guides, Class notes & Summaries
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MKTG 3340 Final Study Guide Exam 2024.
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MKTG 3340 Final Study Guide Exam 2024. 
marketing 
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 
 
 
primary goals of marketing 
1.) discover the needs and wants of customers 
2.) satisfy them 
 
 
 
Brainpower 
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What is needed for marketing to oc...
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MKTG-3340 Final Exam Questions 2024.
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MKTG-3340 Final Exam Questions 2024. 
 
customer lifetime value - correct answer total revenues gained by a company over the lifetime of a consumer 
 
loyalty, sales, and profits - correct answer doesn’t hold up in the short-term, happens in the long-term 
 
what is the importance of satisfaction - correct answer unhappy customers will share their dissatisfied experience with other consumers 
 
over __% of unhappy customers will not do business with the company again - correct answer 90 
 
__ ...
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MKTG 3340 Final Exam Prediction Questions 2024.
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MKTG 3340 Final Exam Prediction Questions 2024. 
When a feature satisfies a need or want, then there is a _____. 
 
reduction of hassle 
hike in price 
level of high quality 
benefit 
tangible value - correct answer benefit 
 
A product-dominant approach to marketing is based on the belief that: 
 
sales personnel and marketing can drive consumerism. 
the best way to capture market share is to create and manufacture better products at lower prices. 
enjoyment of a product and its disposal are im...
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MKTG 3340 Final Exam 2023-2024 Questions and Answers 100% Correct
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MKTG 3340 Final Exam Questions and Answers 100% Correct 
 
MKTG 3340 Final Exam Questions and Answers 100% Correct 
 
MKTG 3340 Final Exam Questions and Answers 100% Correct 
 
MKTG 3340 Final Exam Questions and Answers 100% Correct 
possession utility - ANSWER-getting a product or service to consumers so they can own or use it 
 
depth of product line - ANSWER--stores that carry a considerable assortment of a related line of items are limited-line stores 
-ex: Sports Authority carries a co...
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MKTG 3340 Final Exam 2023/2024 passed
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MKTG 3340 Final Exam 
Role of MKTG 
generate profitable revenue 
 
 
When a marketer can describe something/write it down it is called a 
Product Concept 
 
 
 
Brainpower 
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After buying an item we experience what? 
Cognitive dissonance/buyer's remorse 
 
 
cognitive dissonance 
buyer discomfort caused by post purchase conflict 
 
 
Ways to engage consumers, directly 
physically, email newsletters, one to one basis 
 
 
ways to engage consumers indirectly 
social media, PR, search eng...
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MKTG 3340 EXAM EXAM BUNDLE!!
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MKT 3340 EXAM 2 ; Exam 2 – Morris ; (Marketing Research) Exam #2 Final Exam Review ;MKTG 3340 EXAM EXAM BUNDLE!!MKTG 3340 EXAM EXAM BUNDLE!!MKTG 3340 EXAM EXAM BUNDLE!!MKTG 3340 EXAM EXAM BUNDLE!!MKTG 3340 EXAM EXAM BUNDLE!!
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MKTG 3340 Final - SMU Review Exam Questions 2024.
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MKTG 3340 Final - SMU Review Exam Questions 2024. 
What are Some Errors in Communication? - correct answer sources may not adequately transform the abstract idea into an effective set of symbols 
 
a properly encoded message may be first sent through the wrong channel and never make it to the intended receiver 
 
the receiver may not properly transform the set of symbols into the correct abstract idea 
 
feedback may be so delayed or distorted that it is of no use it the sender 
 
Encoding - co...
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MKTG 3340 EXAM BUNDLE(COMPLETE)
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MKTG 3340 Exam 3|;EXAM 2;Exam 2 – Morris;(Marketing Research) Exam #2 Final Exam Review;MKTG 3340 EXAM BUNDLE(COMPLETE)MKTG 3340 EXAM BUNDLE(COMPLETE)MKTG 3340 EXAM BUNDLE(COMPLETE)MKTG 3340 EXAM BUNDLE(COMPLETE)
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Complete BUNDLED MKTG 3340 - Final Exam Study Guide Questions and Answers Top-Rated 100%
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Complete BUNDLED MKTG 3340 - Final Exam Study Guide Questions and Answers Top-Rated 100% Complete BUNDLED MKTG 3340 - Final Exam Study Guide Questions and Answers Top-Rated 100% Complete BUNDLED MKTG 3340 - Final Exam Study Guide Questions and Answers Top-Rated 100% Complete BUNDLED MKTG 3340 - Final Exam Study Guide Questions and Answers Top-Rated
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MKTG 3340 Final Exam Questions and Answers 100% Pass
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MKTG 3340 Final Exam Questions and Answers 100% Pass 
Role of Marketing Generate profitable revenue 
When a marketer can describe something it is called a product concept 
After buying an item we experience what? cognitive dissonance 
Ways to engage consumers, directly or indirectly -Directly: physically, email newsletters, one to one basis, calling, sending direct ads/texting, create relationship, personalizing advertising toward you -Indirectly: social media, PR, content marketing, commercials...
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