Mktg 445 Study guides, Class notes & Summaries

market penetration correct answers present product, present market market development correct answers present product, new market product development correct answers new product, present market diversification correct answers new product, new market world economy correct answers 5 major trends shaping ____ ______ in future: 1) the Great Rebalancing 2) the Global Grid 3) Pricing the Planet 4) the Market State 5) the Productivity Imperative The Great Rebalancing correct answers...

proctor and gamble was the first company to introduce disposable diapers to ___ (which country/marketplace) correct answers japan what was proctor and gamble's diaper problem in japan? correct answers they were just replicated the mktg strategy from US and putting it in japan; they used standardization, not adaptation, and they ignored cultural differences why did standardization not work for proctor and gamble's diapers in japan? correct answers because japanese moms were not concerned ...

Chapter 9 Chapter 9 ________ is defined as a contractual arrangement whereby one company makes a legally protected asset available to another company in exchange for some form of compensation. A. Foreign direct investment (FDI) B. Contract manufacturing C. Equity stake D. Joint venture E. Licensing E. Licensing One of the key advantages to licensing as a market-entry strategy is ____________________. A. the speed of diffusion of the new product or techno...

What three things need to be specified to determine service strategy? correct answers 1. Target customer 2. Value proposition to customer 3. Capabilities required to deliver value proposition Describes the six elements of a well-managed service company. correct answers 1. Strategic Service Vision 2. Integrated Functions 3. Treating Employees as Customers 4. Re-thinking Quality 5. Scale Economies Need to be Reassessed 6. Use Information Wisely to Minimize Assets and Even Create Assets ...

domestic marketing correct answers marketing aimed at a single market--only one set of national customers export marketing correct answers marketing activities that are involved when a firm sells its products outside its domestic base of operation and when products are physically shipped from one country to another international marketing correct answers company that gets involved in the local marketing environment within a given country; sales subsidiaries with entire marketing strategies...

What are some national differences? correct answers ability to buy: average income per person, how far will a dollar take you? (BIG MAC INDEX) consumer needs consumer behavior What is an acronym that consumers need? correct answers MOA: motivation, opportunity, ability What is the informal sector? correct answers income not reported to authories What is the assumption and reality between economic development and informal sector activity? correct answers assumption: increased econo...

The conclusion that currency trading represents the world's largest market is directly generated from which of the following "new realities" for executives and marketers in the current world economic environment? correct answers Capital movements have replaced trade as the driving force of the world economy. India is currently categorized as a correct answers lower-middle-income country If Porsche raises prices in the United States in response to a weak dollar and this price change resu...

International Marketing correct answers The performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for profit. Marketing activities take place in more than one country. The uniqueness of foreign marketing comes from the range of unfamiliar problems and the variety of strategies necessary to cope with different levels of uncertainty encountered in foreign markets. Why focus overse...

NAFTA correct answers North American Free Trade Agreement A trade agreement between Canada, the United States and Mexico that encourages free trade between these North American countries. Why does NAFTA create a free trade area as opposed to a Customs Union or Common Market? correct answers The governments of all three nations pledge to promote economic growth through tariff elimination and expanded trade and investment. Free Trade Area (FTA) correct answers Area in which tariffs among me...

Which organization provides a forum for trade-related negotiations among its members? correct answers World Trade Organization Which of the following was a 1947 treaty among nations whose governments agreed, at least in principle, to promote trade among members? correct answers General Agreement on Tariffs and Trade (GATT) Which of the following is involved in the resolution of conflict between the U.S. and the EU over aerospace subsidies? correct answers The Dispute Settlement Body (DSB) ...