Mktg308 discussion - Study guides, Class notes & Summaries

MKTG308 Week 5 Discussion; Social Networking Opportunities

MKTG308 Week 7 Discussion; Social Marketing Strategies

MKTG308 Week 6 Discussion; Social Media Marketing Impact

MKTG308 Week 2 Discussion; Websites and Blogging

Week 3 Discussion: Social Networking Why should a business consider social media marketing? What are the opportunities and challenges? Why should a business consider social media marketing?

1. What is Social Media Marketing Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information CONTI..........

Week 5 Discussion: Social Networking Opportunities ● Provide examples of social media networking for marketing opportunities. The first social media platform is Facebook. Facebook is one of the largest social media platforms. Facebook is one of the biggest local business directories as well.

Week 2 Discussion: Websites and Blogging What are the elements of a great website and how does blogging impact the success of a website?

● What impact does web video have in social media marketing and what is the importance of engaging in social media discussions?

Based on the reading material so far, what do you feel are the greatest business challenges with social media marketing?