Persuasive strategy - Study guides, Class notes & Summaries

Health Promotion is rooted in... Answer: Health education They have differences that make them unique Do we need Health Promotion more or Disease Prevention? Answer: We need both Key Pointers on Health Promotion Answer: - Health = positive & multidimensional - Participatory model of health - Aimed at the population and its total environment - Concerns a network of issues - Diverse & complementary strategies - Facilitating & enabling approaches - Incentive m...

Which of the following is NOT considered a programming option or distribution format available to television stations as well as to advertisers? a. pay-per-view b. sponsorships c. program syndication d. digital video recorders (DVR) e. high-definition TV (HDTV) - correct answer sponsorships What do critics of advertising say? - correct answer Advertising makes people do things they do not want to do Which of the following is NOT a component of advertising? - correct answer usuall...

CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...

Advertising - paid placement of announcements and persuasive messages to inform, gain liking/interest, and/or stimulate action Affective (Advertising Objective) - gain interest or liking Aptitude - inborn physical or mental potential or natural ability for learning and proficiency (ex: cognitive abilities, IQ, and verbal abilities) Assurance - includes competence, courtesy, credibility, and security Baby Boomers - age 54 - 72 Behavioral (Advertising Objective) - stimulate action Behavior...

Administrative Professional Certification Review Question and answers already passed Positive Language - correct answer can be done, read or hear things from the positive point of view, Language that creates goodwill and gives more options to receivers than negative language. Tone - correct answer your communication Goodwill - correct answer major concern Positive Letters - correct answer yes to the message receiver, can be done, direct, deductive approach Routine Letters - c...

What are the five criteria for a successful project? - Answer Time, cost, quality, risk & benefits Project Management - Answer The application of processes, methods, knowledge, skills and experience to achieve the project objectives Programme Management - Answer The coordinated management of projects and change manage activities to achieve beneficial change Project Success - Answer The satisfaction of stakeholder needs measured by the success criteria as identified and agreed at the sta...

WGU C208 Change Management and Innovation - pre-assessment Questions 100% Pass Which three individuals within an organization could play the role of change agent ceo consultant employee Which of the eight steps described by Kotter is the first step a change leader takes when implementing a change Establishing a sense of urgency Place the stages of Everett Roger's Diffusion of Innovation model in order from 1 (earliest stage) to 5 (latest stage) knowledge persuasion decision implementation con...

Promotion - Answer Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response. Promotional Strategy - Answer A plan for the optimal use of the elements of promotion: advertising, public relations, personal selling, and sales promotion. Advertising - Answer impersonal, one-way mass communication about a product or organization that is paid for by a marketer. Public Relations - Answer the ...

what is communication? correct answers encoding and decoding of messages that are transmitted through various mediums and between individuals, co-create and share meanings National Association of Colleges and Employers found the following communication skills more important than technical knowledge: correct answers ability to work in a team, verbally communicate with people in and outside the organization, and can process information communication strategy correct answers a plan for what a...

MKT 415 Final Verified Solutions Promotion Mix ️Carefully blended mix of promotion tools (Ads, Personal Selling, PR, Direct and Digital Marketing, Sales Promotion) Integrated Marketing Communication(IMC) ️Consistent clear and compelling company and brand messages. Advertising ️Produced for the Mass, fees paid for space or time. Strength: efficient means for reaching large number of people. Weakness: High costs, difficult to get feedback Public Relations (PR) ️Produced for t...