Stco 546 Study guides, Class notes & Summaries

STCO 546 Final Exam Questions With Answers 2023/2024 Latest Update Graded A+. Which of the following is a metric used primarily to equate publicity in news media outlets to its paid advertising equivalent and is an approach used by the return on earned media model? Selected Answer: AEV.  Question 8 2 out of 2 points Chipotle developed a mobile social game called Scarecrow that allowed players who achieved average to high marks in the game to earn coupons that could be redeemed at Ch...

STCO 546-B02 LUO Midterm Exam Questions With Answers | Latest Update 2023/2024 | Graded A+. Which of the following proposes that a small group of influencers are responsible for dissemination of information because they can modify the opinions of a large number of other people? Selected Answer: The two-step flow model of influence.  Question 2 2 out of 2 points The virtual worlds of Candy Crush and Mafia Wars are categorized under which zone of social media? Selected Answer: Soci...