Taco bell study guide - Study guides, Class notes & Summaries

Chapter 1: An Introduction to Integrated Marketing Communications Focuses Charmin toilet tissue and how Procter & Gamble has added social media to traditional media to the IMC program for the brand. Also discusses how Charmin is one of the most creative brands on social media. Charmin is one of the brands being featured in the new video cases being produced for 11e. KEY TERMS Exchange : may be the core phenomenon or domain for study in marketing Marketing : Marketing is the activity, set ...