Unsought product - Study guides, Class notes & Summaries

1. New product ideas come from ____. a. internal sources, using company R&D b. external sources, listening to distributors and suppliers c. external sources, watching and listening to customers d. Both A and C e. All of the above are source of new product ideas - Answer-e. All of the above are source of new product ideas. Frequent purchases, little planning, low customer involvement, low prices, widespread distribution, and convenient locations are characteristics of ____. a. shopping p...

BA 317 UO Final Exam Questions and Answers Rated A+ product anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need types of products convenience shopping specialty unsought convenience product product we buy frequently with little thought, little searching low involvement, quick decisions buy based on accessibility & price shopping product product not purchased frequently increased involvement, more effort expended on se...

MKTG 3340 Question and answers 100% correct 2024 Product - correct answer anything that can be offered in a market for attention, acquisition, use, or consumption that might satisfy a need or want. Services - correct answer a form of product that consists of activities, benefits, or satisfactions and that is essentially intangible and does not result in the ownership of anything. Products and services - correct answer ---- are becoming more commoditized. •Companies are now creating and m...

Marketing Program correct answers The strategic combination of the four marketing mix elements The product receives the most attention because it is most responsible for fulfilling the customers' needs and wants The Marketing Program correct answers Involves creating an offering that is an array of physical (tangible), service (intangible), and symbolic (perceptual) attributes designed to satisfy customers' needs and wants Due to commoditization, the core product typically becomes incap...

BA 303 Exam #2 Practice Questions and Answers 100% Pass Product - Correct Answer ️️ -The set of features, functions, and benefits that customers purchase. May consist of a combination of tangible and intangible attributes. Marketers think in terms of planning product on three levels: - Correct Answer ️️ -- Core Product -Tangible Product -Augmented Product Core Product - Correct Answer ️️ -The primary purpose of the product. Why the customer buys it (ex. Pen for writing). Tan...

MKTG 3340 PRACTICE EXAM 2024. Product - correct answer anything that can be offered in a market for attention, acquisition, use, or consumption that might satisfy a need or want. Services - correct answer a form of product that consists of activities, benefits, or satisfactions and that is essentially intangible and does not result in the ownership of anything. Products and services - correct answer ---- are becoming more commoditized. •Companies are now creating and managing customer e...

AIPMM PMM Product Marketing Manager Certification Exam Questions and Answers 100% Pass Stages of product life - Answer- Conceive Plan Develop Qualify Launch Deliver Retire Stages of the product development process prior to a product being availalable to customers: - Answer- Conceive Plan Develop Qualify Ansoff Expansion Grid - Answer- Market penetration - sell existing products in existing market Product development - sell new products in existing market Market development - sel...

MKTG 3340 COMPLETE STUDY GUIDE TEST 2024. Product - correct answer anything that can be offered in a market for attention, acquisition, use, or consumption that might satisfy a need or want. Services - correct answer a form of product that consists of activities, benefits, or satisfactions and that is essentially intangible and does not result in the ownership of anything. Products and services - correct answer ---- are becoming more commoditized. •Companies are now creating and managin...

mktg again 3340 Question and answers correctly solved 20244 main classes of consumer products (Ch 10) and why it's important - correct answer 1 convenience (purchases frequently, conveniently, minimal effort) 2 shopping (compares alternatives on criteria like price and #) 3 specialties (makes special effort to search out and buy) 4 unsought (knows ab but does not initially want) important cuz the classification affects which products consumers buy and the mktg strategies used Dif...

product correct answers is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. 5 Product Levels of Customer Value Hierarchy correct answers core benefit basic product expected product augmented product potential product core benefit correct answers the service or benefit the customer is really buying basic product correct answers the simplest f...