Wgu c201 chapter 10 - Study guides, Class notes & Summaries

Product - ANSWER A bundle of physical, service, and symbolic characteristics designed to satisfy consumer wants. Product strategy - ANSWER The part of marketing that deals with product/service development. It also manages package design, trademarks and other product identification, warranties, product life cycle, and new-product development Classifying goods and services - ANSWER Broad categories included business to consumer (B2C) and business to business (B2B), both of which can subdivid...

Human Interaction & Structure - ANSWER Which two key elements does an effective organization include? It establishes a direct flow of authority - ANSWER Why does a line organization structure function most effectively in a crisis situation? Departmentalization - ANSWER A company might divide itself into smaller groups that best match the types of customers it serves. What is this an example of? Achievement of company goals - ANSWER Which primary driver does management use for an organiz...

brand name - ANSWER A good ______ is easy to recognize, pronounce, remember, should attract attention and suggest product image, and be legally protectable brand - ANSWER A______ is a name, term, sign, symbol, design, or some combination thereof used to identify a product or service product - ANSWER A _________ is a bundle of physical, service, and symbolic attributes designed to satisfy customer wants product life cycle - ANSWER The ________ begins in the introduction stage, proceeds t...

WGU C201 Chapter 10, Exam Questions and answers, 100% Accurate, VERIFIED. computer-aided design (CAD) - -Designers can use computers to create and modify a part or product b

Product - ANSWER A bundle of physical, service, and symbolic characteristics designed to satisfy consumer wants. Product strategy - ANSWER The part of marketing that deals with product/service development. It also manages package design, trademarks and other product identification, warranties, product life cycle, and new-product development Classifying goods and services - ANSWER Broad categories included business to consumer (B2C) and business to business (B2B), both of which can subdivid...

computer-aided design (CAD) Designers can use computers to create and modify a part or product before producing an actual prototype using __________. mass production The industrial development of the United States involved the manufacture of large quantities of standardized goods using specialized labor and mechanization in an approach known as _____________. computer-integrated manufacturing (CIM) The use of computers to design products, control machines, handle materials, and ...

WGU C201 Chapter 12. Questions and answers, 100% Accurate. 100% Accurate. VERIFIED

brand name - ANSWER A good ______ is easy to recognize, pronounce, remember, should attract attention and suggest product image, and be legally protectable brand - ANSWER A______ is a name, term, sign, symbol, design, or some combination thereof used to identify a product or service product - ANSWER A _________ is a bundle of physical, service, and symbolic attributes designed to satisfy customer wants product life cycle - ANSWER The ________ begins in the introduction stage, proceeds t...

brand name - -A good ______ is easy to recognize, pronounce, remember, should attract attention and suggest product image, and be legally protectable brand - -A______ is a name, term, sign, symbol, design, or some combination thereof used to identify a product or service product - -A _________ is a bundle of physical, service, and symbolic attributes designed to satisfy customer wants product life cycle - -The ________ begins in the introduction stage, proceeds through growth and maturity...