Wilcox exam 2 Study guides, Class notes & Summaries
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ADV 318J EXAM 2 (Wilcox) ALREADY GRADED A+
- Exam (elaborations) • 16 pages • 2024
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ADV 318J EXAM 2 (Wilcox) ALREADY GRADED A+
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ADV 318J: Exam 2 (Wilcox) Test | Questions and Correct Answers | latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 12 pages • 2024
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ADV 318J: Exam 2 (Wilcox) Test | 
Questions and Correct Answers | 
latest Update 2024/2025 | Graded 
A+ 
account planner - Answer -in an advertising agency, the professional 
who synthesizes all relevant consumer research and uses it to help the 
team design a coherent advertising strategy for a client's brand or 
product 
account services - Answer -a team of agency managers that identifies 
the benefits a client's brand offers, its target audiences, and the best 
competitive positioning, and ...
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ADV 318J Exam 2 – Wilcox | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 9 pages • 2024
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ADV 318J Exam 2 – Wilcox | 
Questions and Correct Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
Account Planner - Answer -Synthesizes all relevant consumer research 
and uses it to design a coherent advertising strategy 
Advertising Agency - Answer -An organization of professionals who 
provide creative and business services to clients in preparing, planning, 
and placing advertisements 
Full Service Agency - Answer -Includes an array of advertising 
professionals to meet all the promotio...
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Wilcox Exam 3 – Lectures| Questions and Verified Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 19 pages • 2024
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Wilcox Exam 3 – Lectures| Questions 
and Verified Solutions | Latest 
Update 2024/2025 | Graded A+ 
segmentation process today - Answer -1) define the promotion uses for 
segmentation 
2) use geographic, demographic, and psychographic variables to create 
segments 
3) predict response of market segments to products / media through 
behavioral segmentation 
4) rank segments and addressing adv/pr only to segments with the 
greatest profit potential 
psychographic segmentation - Answer -purpose i...
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Discounted Cash flow Analysis Questions and Answers 2023/2024 Latest Update.
- Exam (elaborations) • 61 pages • 2023
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Discounted Cash flow Analysis Questions and Answers 2023/2024 Latest Update. 
Question 1: 
2D2-LS03 
Which characteristic differentiates the net present value (NPV) and the internal rate of return 
(IRR) methods? 
NPV yields a percentage; IRR results in a dollar figure. 
NPV considers the initial cash investment; IRR examines cash flows after the initial investment. 
NPV examines cash flows after the initial investment; IRR considers the initial cash investment. 
NPV results in a dollar figure; ...
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ADV 318J (Wilcox) Exam 3 | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 23 pages • 2024
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ADV 318J (Wilcox) Exam 3 | 
Questions and Correct Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
Psychographics emphasizes - Answer -activities, interests, and opinions 
(AIOs) 
Psychographics created 1960 to give insight into - Answer -consumer 
motivation 
The AIO approach usually results in - Answer -lifestyle segmentation 
Psychographics example for one product category - Answer -Pillsbury 
"What's Cookin" 
For more that one product category use - Answer -VALS segments 
(Values and Li...
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Final Exam Wilcox | Questions and Correct Solutions | latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 22 pages • 2024
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Final Exam Wilcox | Questions and 
Correct Solutions | latest Update 
2024/2025 | Graded A+ 
How many bones are in the foot? - Answer -26 
The largest sesamoid bone in the body is the _______________. - 
Answer -Patella 
The largest and strongest bone of the foot is the ________________. - 
Answer -Calcaneus (Os Calcis) 
The cuboid articulates with: - Answer -Calcaneus 
Lateral cuneiform 
Fourth and fifth metatarsals 
The ankle joint is formed by which three bones? - Answer -1. Tibia 
2. Fibula ...
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ADV 318J Exam 1 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 29 pages • 2024
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ADV 318J Exam 1 (Wilcox) | 
Questions and Correct Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
mobile marketing - Answer -the new world of advertising and IBP; 
funnels consumers to retail sites and online shopping and purchasing 
advertising - Answer --a communications process/identified source 
using paid media to reach a selected audience with a persuasive 
message 
Criteria: 
-paid for 
-delivered via mass media 
-attempting persuasion 
*does not include PSAs (noncommercial) 
Integrate...
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ADV 318J Wilcox exam #2 | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 7 pages • 2024
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ADV 318J Wilcox exam #2 | 
Questions and Correct Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
The Campbells' soup and Volvo ads are used in class illustrated a 
violation of the FTC policy and were ruled unfair advertising. - Answer - 
false 
What was the most important aspect that Sarah Settele from Southwest 
Airlines felt that you should consider when searching for a job or 
internship? - Answer -company culture 
What was the book used as a guideline for words, terms and writing 
rules...
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ADV 318J Wilcox Exam 1 - Chapter 4 | Questions and Correct Solutions | Latest update 2024/2025 | Graded A+
- Exam (elaborations) • 16 pages • 2024
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ADV 318J Wilcox Exam 1 - Chapter 
4 | Questions and Correct Solutions | 
Latest update 2024/2025 | Graded 
A+ 
Pros of advertising - Answer -1) Advertising informs 
2) The economic effects of advertising lower the cost of products 
3) Advertising addresses a wide variety of basic human needs 
4) Advertising only reflects society's priorities 
5) Advertisers are showing much more sensitivity 
6) Advertising is a source of fulfillment and liberation7) Advertising is Democratic art 
8) Advertising...
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