Buad 332 moon - Study guides, Class notes & Summaries

Goal of Customer- Driven marketing strategy - ️️to create VALUE for targeted customers Market Segmentation - ️️Dividing a market into smaller groups with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. (taking heterogeneous customers and dividing them into more homogeneous groups) selecting customers to serve - ️️- "Who is our customer?" -Selecting customers to serve using segmentation and targeting -We cannot make...

BUAD 332 Mark Moon Exam 2 Clicker Questions And Answers

forms of direct marketing - ️️- direct-mail marketing - catalog marketing - telemarketing - direct-response TV marketing - kiosk marketing - new digital techonologies - online marketing - face-to-face selling new digital direct marketing technologies - ️️mobile phone marketing new digital direct marketing technologies example - ️️Prismaxel for mobile marketing and GPShopper click-and-mortar business trends - ️️- almost all traditional companies now have online sal...

BUAD 332 Moon Complete Questions And Answers With Latest Solution

Marketing - ️️managing profitable customer relationships Goals of Marketing - ️️1. Attract new customers by promising superior value 2. Keep and grow current customers by delivering customer satisfaction Need - ️️state of felt deprivation (physical, social, individual) Want - ️️a form that a human need takes as shaped by culture, individual personality, and marketers Demand - ️️wants + buying power Market - ️️the set of all actual and potential buyers of a...

What is the simple definition of marketing? - Answer- managing profitable customer relationships goals of marketing activity - Answer- 1. Attract new customers by promising superior value 2. Keep and grow current customers by delivering customer satisfaction Define Marketing - Answer- A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Simple Model of the Marketing Process - Answe...

Goal of Customer- Driven marketing strategy - Answer- to create VALUE for targeted customers Market Segmentation - Answer- Dividing a market into smaller groups with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. (taking heterogeneous customers and dividing them into more homogeneous groups) selecting customers to serve - Answer- - "Who is our customer?" -Selecting customers to serve using segmentation and targeting -We canno...

A "state of deprivation" is the definition of a: A. Want B. Value C. Need D. Demand E. Exchange - Answer- C. Need George has come into some money. He now has the financial resources to purchase a new set of skis he's been dreaming about. For George, those skis have suddenly gone from being a _______ to being ___________. A. Need; want B. Want; demand C. Demand; want D. None of the above - Answer- B. Want; demand Once marketing managers choose their marketing strategy, they ...

What is the simple definition of marketing? correct answers managing profitable customer relationships goals of marketing activity correct answers 1. Attract new customers by promising superior value 2. Keep and grow current customers by delivering customer satisfaction Define Marketing correct answers A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Simple Model of the Mark...