Buad 332 exam 3 - Study guides, Class notes & Summaries
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BUAD 332 - Exam 3 Q&A 2023
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what are some factors that are changing the face of marketing communications? - Answer- - consumers are differently/better informed and more communications empowered 
- mass markets have fragmented, leading to a shift away from mass marketing 
- changes in communications technology have created new media for interacting with targeted consumers 
 
what are firms doing as a response to this changing environment? - Answer- - less broadcasting and more narrowcasting 
- granular audience 
- smaller ...
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BUAD 332 Exam 3 All answers are verified, foolproof, and designed to guarantee a superior performance.
- Exam (elaborations) • 13 pages • 2024
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All of the following are accurate reasons which draw a company into the international arena, 
except which one? 
a.) to combat saturation of domestic markets, firms go overseas. 
b.) companies pursue international markets for higher profit opportunities. 
c.) companies go overseas to enlarge their customer database in order to achieve economies of 
scale. 
d.) companies do not want to reduce their dependence on any one market so as to reduce risks. 
e.) all of the above are reasons that companie...
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BUAD 332 Exam 3 Each response is backed by thorough testing and confirmation to ensure grade A results.
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During the _____ step of the selling process, the salesperson tells the "product story" to the 
buyer, highlighting customer benefits. 
A. Prospecting 
B. Presentation 
C. Qualifying 
D. Follow-up - Answer B. Presentation 
You see mcdonalds, subway, jiffy lube, and holiday inn everywhere. these stores are examples of 
contractual associations, aka: 
A. factory outlet stores 
B. wholesale clubs 
C. corporate chains 
D. franchises - Answer D. franchises 
A & are best described as __ that sell p...
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BUAD 332 Exam #3 Questions
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Amazon and Expedia are best described as ______ that sell products and services directly to final buyers via the Internet - Answer- E-tailers 
 
After determining its advertising objectives, the company's next step in developing an advertising program are _________. - Answer- Set its advertising budget 
 
Developing an effective message strategy begins with identifying ______ that can be used as advertising appeals - Answer- Customer benefits 
 
For which of the following reasons is Walmart cla...
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