Busml 3250 - Study guides, Class notes & Summaries

What makes a good segmentation? : ISASDA Identifiable Substantial Accessible Stable Differentiable Actionable What are the different tpyes of segmentation? : Geographic - country, city, neighborhood Demographic - age, gender, income, race Psychological - interests, activities, values, goals Behavioral - purchasing habits, customer loyalty What factors should you consider when choosing a target : Market Size Expected Growth 2 | P a g e Competitive position Cost of reaching ...

What is marketing? : The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return Marketing Process : 1st 4 steps create value for customers, last step captures value from customers Understand marketplace and customer needs and wants Design a customer-driven marketing strategy Construct an integrated marketing program that delivers superior value Build profitable relationships and create customer del...

Marketing Channel - consists of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users Agent or Broker - any intermediary with legal authority to act on behalf of the manufacturer Wholesaler - an intermediary who sells to other intermediaries, usually to retailers; term usually applies to consumer markets

What is a price? : The amount of money charged for a product or service. What is value-based pricing? : Price is considered along with other marketing mix variables before the marketing program is set What are the steps in (customer) value-based pricing? : 1. Assess customer needs and value perceptions 2. Set target price to match customer perceived value 3. Determine the costs that can be incurred 4. Design product to deliver value at target price What is cost-based pricing? : Setti...

BUSML 3250 Exam 3 Questions and Answers Latest Update

BUSML 3250 Exam 1 Questions and Answers Latest Update

What makes a good segmentation? - ISASDA Identifiable Substantial Accessible Stable Differentiable Actionable What are the different tpyes of segmentation? - Geographic - country, city, neighborhood Demographic - age, gender, income, race Psychological - interests, activities, values, goals Behavioral - purchasing habits, customer loyalty

BUSML 3250 Exam 1 Questions with Correct Answers

BUSML 3250 Final Exam Questions with Correct Answers

BUSML 3250 MIDTERM 1 EXAM QUESTIONS WITH COMPLETE ANSWERS