Busml 3250 exam Study guides, Class notes & Summaries

BUSML 3250 Final Exam with Certified Solutions advertising any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor advertising objective specific communication task to be accomplished with a specific target audience during a specific period of time advertising budget the dollars and other resources allocated to a product or a company advertising program advertising strategy strategy by which the company accomplishes its adve...

BUSML 3250 Final Exam Review with Complete Solutions What is a price? The amount of money charged for a product or service. What is value-based pricing? Price is considered along with other marketing mix variables before the marketing program is set What are the steps in (customer) value-based pricing? 1. Assess customer needs and value perceptions 2. Set target price to match customer perceived value 3. Determine the costs that can be incurred 4. Design product to deliver value...

BUSML 3250 Exam 2 Study Guide 2023

Promotion informing potential customers of the availability of the product, its price and its place What is the promotion mix (marketing communications mix)? 1. advertising 2. public relations 3. sales promotion 4. personal selling 5. direct and online marketing What are factors that affect the promotional mix? 1. nature of the product 2. product life cycle 3. target market characteristics 4. type of buying decision 5. funds available 6. push or pull strategy Wha...

BUSML 3250 Final Exam Questions and Answers Already Passed Which type of retailer usually carries more specialty goods at high prices and is more likely to provide customers with assistance in every phase of the shopping process? Full- Service Retailer Today, ________ are flourishing due to the increased use of market segmentation and market targeting. Specialty Stores ________ retailers in the United States are growing faster than product retailers Service A retailer that carr...

BUSML 3250 Exam 3 Questions and Answers 2023

BUSML 3250 Final Exam Review Questions Solved 100% Correct What is a price? - The amount of money charged for a product or service. What is value-based pricing? - Price is considered along with other marketing mix variables before the marketing program is set What are the steps in (customer) value-based pricing? - 1. Assess customer needs and value perceptions 2. Set target price to match customer perceived value 3. Determine the costs that can be incurred 4. Design product to deliver v...

BUSML 3250 Exam 2 Study Guide 2023

pure tangible good any product that can be offered to the market for acquistion or consumption that does not include a service pure service only a service no product to sell service nontangible product, where a benefit, activity, or safisfaction is offered business buyer behavior buying behavior of organizations business buying process decision process which business buyers determine what product/service to buy derived demand business demand that ultimate...

BUSML 3250 MARKETING MANAGEMENT EXAM Q & A 2024.