Customer defection - Study guides, Class notes & Summaries
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Summary Data Science Methods for MADS 2021-2022
- Summary • 46 pages • 2022
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Summary of the required articles/parts of books for the course Data Science Methods for MADS of the University of Groningen. At some points summaries of the reading list are extended with information from the lecture to make explanations more clear. 
 
The included articles/parts of books are: 
- Chapter 11.4 "Evaluation of Statistical Models" (p. 308-320) from Blattberg, R.C., Kim, B.-D., and Neslin, S.A. (2008), "Database Marketing: Analyzing and Managing Customers" Springer, New ...
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Extended Summary Marketing Analytics Course including lectures, articles and tutorial notes
- Summary • 194 pages • 2020
- Available in package deal
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I wrote this extended summary for my Marketing Analytics course at Maastricht University. It includes all lectures, articles (see list), and tutorial notes, which helped me to prepare for the open book exam. 

Article List:
Koschmann & Bowman (2018). Evaluating marketplace synergies of ingredient brand alliances;

Wedel & Kannan (2016). Marketing Analytics for Data-Rich Environments;

Papies & van Heerde (2017). The dynamic interplay between recorded music and live concerts: the role of piracy, ...
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ECO 550 Final Exam (A Grade), Questions and Answers, All Correct Study Guide, Download to Score A
- Exam (elaborations) • 106 pages • 2021
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ECO 550 Final Exam (A Grade), Questions and Answers, All Correct Study Guide, Download to Score A 
Which of the following is not an assumption of the linear breakeven model: 
Theoretically, in a long-run cost function: 
 
George Webb Restaurant collects on the average $5 per customer at its breakfast & lunch diner. Its variable cost per customer averages $3, and its annual fixed cost is $40,000. If George Webb wants to make a profit of $20,000 per year at the diner, it will have to serve_______...
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Summary Articles Marketing Analytics EBC4081
- Summary • 29 pages • 2017
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Summary articles Marketing Analytics EBC4081
1. Ascarza, Eva, Raghuram Iyengar, and Martin Schleicher (2016). The Perils of
Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field
Experiment. Journal of Marketing Research, 53, 46-60.
2. Bijmolt, Tammo H.A., Harald J. van Heerde, and Rik G.M. Pieters (2005). New
Empirical Generalizations on the Determinants of Price Elasticity. Journal of
Marketing Research, 42 (May), 141-156.
3. Cleeren, Kathleen, Harald J. van Heerde and Ma...
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