Customer insights Study guides, Class notes & Summaries
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![Test Bank - Marketing: Real People, Real Choices 11th Edition by Michael Solomon, Greg Marshall & Elnora Stuart - Complete, Elaborated and Latest Test Bank. ALL Chapters (1-14) Included and Updated for 2023](/docpics/4864008/66060e6a98a66_4864008_121_171.jpeg)
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Test Bank - Marketing: Real People, Real Choices 11th Edition by Michael Solomon, Greg Marshall & Elnora Stuart - Complete, Elaborated and Latest Test Bank. ALL Chapters (1-14) Included and Updated for 2023
- Exam (elaborations) • 557 pages • 2024
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Test Bank - Marketing: Real People, Real Choices 11th Edition by Michael Solomon, Greg Marshall & Elnora Stuart - Complete, Elaborated and Latest Test Bank. ALL Chapters (1-14) Included and Updated for 2023 
 
#MarketingRealPeople 
#ValueProposition 
#GlobalMarketing 
#StrategicPlanning 
#MarketResearch 
#MarketingAnalytics 
#Segmentation 
#ProductInnovation 
#BrandManagement 
#PricingStrategy 
#BrandManagement 
#PricingStrategy 
#Advertising 
#SocialMediaPromotion 
#MarketingStrategy2023 
	 
P...
![MRA Project Milestone 2/MARKETING & RETAIL ANALYTICS](/docpics/6414273081b48_2481904.jpg)
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MRA Project Milestone 2/MARKETING & RETAIL ANALYTICS
- Other • 20 pages • 2023
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PROBLEM STATEMENT 
▪ An automobile parts manufacturing company has collected data 
of transactions for 3 years. They do not have any in-house data 
science team, thus they have hired you as their consultant. Your 
job is to use your magical data science skills to provide them 
with suitable insights about their data and their customers. 
▪ DATA: Sales_D 
z 
DATA DICTIONARY 
ORDERNUMBER : Order Number CUSTOMERNAM 
E : customer 
QUANTITYORDERED 
: 
Quantity ordered PHONE : Phone of the custome...
![DMI Pro Exam ALL ANSWERS 100% CORRECT SPRING FALL-2023/24 EDITION GUARANTEED GRADE A+](/docpics/2750892/6462140c597ef_2750892_121_171.jpeg)
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DMI Pro Exam ALL ANSWERS 100% CORRECT SPRING FALL-2023/24 EDITION GUARANTEED GRADE A+
- Exam (elaborations) • 7 pages • 2023
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Inbound Marketing 
Pull Strategy, closely aligned with digital marketing, attracts leads by providing helpful content 
Outbound Marketing 
Associated with traditional and digital marketing, uses volume and repetition to spread word of existence, push strategy 
Owned Media Example 
Blog, Website, Social Media Account, 
Paid Media Example 
Display Ads, Social Media, Retargeting 
Earned Media Example 
Word of mouth promotion, reviews, and mentions 
Direct Marketing 
Mailings and brochures, flyers, ...
![Test Bank for Marketing, 20th Edition, William M. Pride, O. C. Ferrell](/docpics/4387003/65bacd361e42b_4387003_121_171.jpeg)
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Test Bank for Marketing, 20th Edition, William M. Pride, O. C. Ferrell
- Exam (elaborations) • 634 pages • 2024
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Test Bank for Marketing, 20th Edition, William M. Pride, O. C. Ferrell 
 
 
True / False 
 
1. Marketing consists primarily of selling and advertising. 
 	a. 	True 
 	b. 	False 
ANSWER: 	False 
 
 
2. The broadest and simplest definition of marketing states that it is the development and efficient distribution of products for consumer segments. 
 	a. 	True 
 	b. 	False 
ANSWER: 	False 
 
 
3. Customers are the focal point of all marketing activities. 
 	a. 	True 
 	b. 	False 
ANSWER: 	Tru...
![Summary for the Marketing Performance exam](/docpics/636bb178ce981_2093194.jpg)
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Summary for the Marketing Performance exam
- Summary • 53 pages • 2022
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This document is a comprehensive summary of all of the required/mandatory articles needed for the marketing performance course of the marketing masters program (2022/2023). The articles are summarized by discussing the most important aspects for the exam, being the conceptual model, results, (managerial) implications, and conclusions. 
 
Below is a list of all the articles discussed in this summary. 
Article 1: Katsikeas et al. (2016) - Assessing performance outcomes in marketing 
Article 2: K...
![WGU Sales Management D099 Pre-Assessment Questions With Complete Solutions.](/docpics/4269755/65aa1af9544e4_4269755_121_171.jpeg)
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WGU Sales Management D099 Pre-Assessment Questions With Complete Solutions.
- Exam (elaborations) • 14 pages • 2024
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WGU Sales Management D099 Pre-Assessment Questions With Complete Solutions. 
 
A retailer is advertising its new product line and has designed a campaign that includes social media advertising, print promotional pieces, online promotions, and a special product launch event. Which concept is the retailer using to promote its new product line? 
Relationship selling 
Integrated marketing communications 
Buyer journey 
Marketing research 
Integrated marketing communications 
A salesperson wants to g...
![Summary articles week 6 Managing Customer Experience and Value](/docpics/4903266/660c7ac8de72a_4903266_121_171.jpeg)
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Summary articles week 6 Managing Customer Experience and Value
- Summary • 3 pages • 2024
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Summary of the 2 articles of week 6 of MCEV, for RUG-students. 
The summarized articles are: 
Hoban, P. R., & Bucklin, R. E. (2015). Effects of internet display advertising in the purchase funnel: Model-based insights from a randomized field experiment. Journal of Marketing Research, 52(3), 375-393. 
Natter, M., Ozimec, A. M., & Kim, J. Y. (2015). Practice Prize Winner—ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites. Marketing Science, 34(6), 789-803. 
 
...
![Relativity Certified Sales Pro Test (Test questions with complete answers)](/docpics/6456c9735a228_2707605.jpg)
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Relativity Certified Sales Pro Test (Test questions with complete answers)
- Exam (elaborations) • 11 pages • 2023
- Available in package deal
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Where can a customer access integrations and customizations built by Relativity and the Relativity Community? 
A. Relativity Dev Corner 
B. Relativity Dev Deluxe 
C. Relativity App Hub 
D. Relativity Devex Toolkit correct answers Relativity App Hub 
 
How do customers benefit from running email threading? 
A. They can auto-code documents 
B. They can use a Key feature of Active Learning 
C. They can organize emails into conversations 
D. They can detect foreign language patterns more easily corr...
![Test Bank for Supply Chain Management: A Global Perspective, 3rd Edition by Nada R. Sanders](/docpics/63e67c51383ad_2357863.jpg)
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Test Bank for Supply Chain Management: A Global Perspective, 3rd Edition by Nada R. Sanders
- Exam (elaborations) • 287 pages • 2023
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Test Bank for Supply Chain Management: A Global Perspective 3e 3rd Edition by Nada R. Sanders. 
 
ISBN-13: 2863 
 
Full Chapters test bank included 
 
1 Introduction To Supply Chain Management 1 
 
What is Supply Chain Management (SCM)? 3 
 
Supply Chain Leader’s Box: A 9 
 
The Boundary-Spanning Nature of SCM 10 
 
The Rise of SCM 13 
 
Supply Chain Leader’s Box: Dell Computer Corporation 14 
 
Characteristics of a Competitive Supply Chain 14 
 
Global Insights Box: Zara 15 
 
Trends in SCM...
![Management control systems complete summary with insights from papers!](/docpics/634476bb2594b_2020600.jpg)
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Management control systems complete summary with insights from papers!
- Summary • 59 pages • 2022
- Available in package deal
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This is a summary which incorporates the lecture notes, lecture slides and insights from papers that are necessary to understand the material. The following papers are discussed in this course: 
1.	Moers, F. 2006. Performance Measure Properties and Delegation. The Accounting Review 81(4): 897-924. 
2.	Campbell, D. 2008. Nonfinancial performance measures and promotion-based incentives. Journal of Accounting Research 46(2): 297-332. 
1.	Gibbs, M., W. Van Der Stede, K. Merchant, and M. Vargus. 200...
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