Factors used by marketers - Study guides, Class notes & Summaries

The consumer buying process - correct answer Needs- transportation but satisficed in different ways Wants- articulating specific brands or attributes 5 stages to the buying process: 1-need recognition-marketer must engage in research that allows them to identify customer wants 2-information search-consumers seek out personal sources for information. Including opinion leaders, and word of mouth recommendations. Or use external sources for information including websites. All of this is ...

©BRAINBARTER 2024/2025 C) The firms are family owned and they choose not to access public markets and lose control of the firm. D) all of the above - answerD Which of the following is NOT a contributing factor to the segmentation of capital markets? A) excessive regulatory control B) perceived political risk C) anticipated foreign exchange risk D) All of the above are contributing factors. - answerD Which of the following is NOT a contributing factor to the segmentation of capital mark...

Role played by Marketing Strategies correct answers 1) Details how the firm will achieve its marketing objectives 2) Explains the role of each of the 4 P's in achieving success 3) Becomes explicit about how the firm will manage its relationship with customers in order to achieve an advantage over competition. Purpose of marketing Plan correct answers 1) Explains both present & future situations of firm 2) Specifies expected outcomes (goals & objectives) 3) Describes actions to take place...

Marketing concept - Answer-The philosophy that focuses on identifying and satisfying customer needs. Benefits of marketing - Answer-Advantages gained from implementing marketing strategies. Importance of marketing - Answer-The significance of marketing in achieving business goals. Seven functions of marketing - Answer-Activities involved in the process of marketing goods and services. Marketing mix - Answer-The combination of product, price, place, and promotion strategies used to ma...

Psychology of Advertising Exam Questions And Answers ( Verified And Updated ) -Consumer Behavior (pg.3) - answerThe totality of consumers' decisions with respect to the acquisition, consumption, and disposition of goods, services, time, and ideas by human decision- making units (over time). Consumer Behavior involved goods, services, activities, experiences, people, and ideas. -Offering (pg.3) - answerA product, service, activity, experience, or idea offered by a marketing organization t...

UTK: BUAD 331 Exam 1 Complete (answers updated fall 2022/23.) ____________ the chain facilitates better strategic alignment between supply chain operations. A. Breaking B. Sharing C. Bending D. Spreading A firm is a recognized cost leader but has a strategic goal to become a cost and service leader. What is one initiative that could be planned and implemented to achieve this goal? A.Increase sales calls to all existing customers. B.Increase capacity utilization to gain economies of ...

Porth's Essentials of Pathophysiology 5th Edition Test Bank. Chapter 1 Concepts of Health and Disease 1. At an international nursing conference, many discussions and breakout sessions focused on the World Health Organization (WHO) views on health. Of the following comments made by nurses during a discussion session, which statements would be considered a good representation of the WHO definition? Select all that apply. A) Interests in keeping the elderly population engaged in such activit...

ADV 318J Exam 1 (Wilcox) 100% Correct Answers | Verified | Latest 2024 Version the research studies presented in class supported the general notion that cigarette advertising: - was important to brand preference and was not related to overall increases in consumption most people in the US say they like advertising because - advertising is fun, it helps them with product information, it supports the media they use advertising has been proven of manipulating consumers by "inventing desi...

D077 Concepts In Marketing, Sales, And Customer Contact Questions And Answers 100% Verified. TIna worked with a packaging company, Company X, to create a new method for processing mixed paper waste into recyclable product for resale. Another packaging company, Company Y, a competitor of Company X, has also approached and offered to help Ana develop recyclable product for resale. Ana knows that helping Company Y will automatically reveal the newly learned techniques to its competitor,...

ETS Major Field Test (Practice Test): Bachelor's Degree in Business. The common characteristic possessed by all assets is a) Long life b) Great monetary value c) Tangible nature d) Future economic benefit Which Foreign Direct Investment (FDI) attempts to acquire particular resources at a lower real cost than could be obtained in the home country? a) Market-seeking FDI b) Efficiency-seeking FDI c) Resource-seeking FDI d) Strategic asset-seeking FDI Under the Uniform Comm...