Jomc 486 final exam - Study guides, Class notes & Summaries

JOMC 486 Mass Media Law-Final Exam with Questions and Answers FTC policy on deceptive advertising: ANSWER 1. There must be a representation, omission, or practice that is likely to mislead the consumer 2. The act or practice must be considered from the perspective of a reasonable person 3. The deception must be material McNeil v. Pfizer ANSWER A company launched an advertising campaign for Listerine Mouthwash, in which it was implied that listerine is as effective at fighting plaque and ...

JOMC 486 UNL Final Exam

JOMC 486 (final spring 2024) Exam with Questions and Answers In defending the constitutionality of 18 U.SC. 1304's ban on casino advertising in Greater New Orleans Broadcasters Assn., Inc. v. United States, the United States said the law served two substantial governmental interests. Which of the following is one of the interests the government claimed it was upholding? ANSWER Reducing the social costs of gambling The law at issue in Greater New Orleans Broadcasters Assn., Inc. v. United ...

FTC policy on deceptive advertising: - ANSWER-1. There must be a representation, omission, or practice that is likely to mislead the consumer 2. The act or practice must be considered from the perspective of a reasonable person 3. The deception must be material McNeil v. Pfizer - ANSWER-A company launched an advertising campaign for Listerine Mouthwash, in which it was implied that listerine is as effective at fighting plaque and gingivitis as floss. A competing floss company sued for false...

Injurious falsehood - ANSWERSThe publisher of a false and disparaging statement that harms the interests of another is liable for any resulting pecuniary loss if the publisher Intended to harm the other's interests OR recognized or should have recognized that it was likely to do so, AND Knew that the statement was false or acted in reckless disregard of its truth or falsity. Disparagement - ANSWERSif it is understood to cast doubt upon the quality of another's land, products or services an...

JOMC 486 Final Exam Notes Transformative-Use Test -When a work contains significant transformative elements it is worthy of First Amendment protection and is less likely to interfere with the interests protected by right of publicity -Determining whether a work is transformative involves examining five factors No-Real-Relationship Test -Central question is whether the use of the celebrity's persona is artistically relevant to the defendant's work -If so, the use is protected, so long a...

JOMC 486 FINAL EXAM 2023 WITH COMPLETE SOLUTION