Lanham act Study guides, Class notes & Summaries
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![JOMC 486 Questions Pt. 2 Questions With Complete Solutions.](/docpics/3940830/6569b3da08745_3940830_121_171.jpeg)
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JOMC 486 Questions Pt. 2 Questions With Complete Solutions.
- Exam (elaborations) • 11 pages • 2023
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JOMC 486 Questions Pt. 2 Questions With Complete Solutions. 
 
What law did McNeil-PPC Inc. accuse Pfizer Inc. of violating when it ran its advertisements for Listerine mouthwash? 
Lanham Act. 
In McNeil-PPC v. Pfizer, McNeil argued the Listerine advertisement contained the _______________ that rinsing with Listerine is as effective as flossing. 
literal falsehood 
In its lawsuit against Pfizer over the Listerine advertisements, McNeil-PPC said the impact of the ads on its business was that 
whi...
![JOMC 486 Final Test | 85 Questions with 100% Correct Answers | Verified | Latest Update 2024](/docpics/4016041/6579c59a641f8_4016041_121_171.jpeg)
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JOMC 486 Final Test | 85 Questions with 100% Correct Answers | Verified | Latest Update 2024
- Exam (elaborations) • 9 pages • 2023
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Falwell was unable to prove his libel claim against Hustler because: - he was lacked proof of actual 
injury. 
In the Hustler case, the Supreme Court ruled that public figures and public officials: - can never 
recover damages for the tort of emotional distress 
According to the Snyder court, speech deals with matters of public concern when it: - relates to any 
matter of political, social or other concern to the community 
The trial court said the Phelpses could be held liable for IIED based on...
![JOMC 486 Final Test with Questions and Answers.](/docpics/3921567/6565fe66ca82e_3921567_121_171.jpeg)
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JOMC 486 Final Test with Questions and Answers.
- Exam (elaborations) • 7 pages • 2023
- Available in package deal
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JOMC 486 Final Test with Questions and Answers. 
Falwell was unable to prove his libel claim against Hustler because: - ANSWER-he was 
lacked proof of actual injury. 
In the Hustler case, the Supreme Court ruled that public figures and public officials: - 
ANSWER-can never recover damages for the tort of emotional distress 
According to the Snyder court, speech deals with matters of public concern when it: - 
ANSWER-relates to any matter of political, social or other concern to the community 
Th...
![JOMC 486 Questions Pt. 2 Questions With Complete Solutions.](/docpics/3947870/656b2083cecf8_3947870_121_171.jpeg)
-
JOMC 486 Questions Pt. 2 Questions With Complete Solutions.
- Exam (elaborations) • 11 pages • 2023
-
- $14.49
- + learn more
JOMC 486 Questions Pt. 2 Questions With Complete Solutions. 
 
What law did McNeil-PPC Inc. accuse Pfizer Inc. of violating when it ran its advertisements for Listerine mouthwash? 
Lanham Act. 
In McNeil-PPC v. Pfizer, McNeil argued the Listerine advertisement contained the _______________ that rinsing with Listerine is as effective as flossing. 
literal falsehood 
In its lawsuit against Pfizer over the Listerine advertisements, McNeil-PPC said the impact of the ads on its business was that 
whi...
![JOMC 486 Final Test Questions With Complete Solutions.](/docpics/3919438/6565b9d5ead69_3919438_121_171.jpeg)
-
JOMC 486 Final Test Questions With Complete Solutions.
- Exam (elaborations) • 6 pages • 2023
- Available in package deal
-
- $10.49
- + learn more
JOMC 486 Final Test Questions With Complete Solutions. 
 
Falwell was unable to prove his libel claim against Hustler because: 
he was lacked proof of actual injury. 
In the Hustler case, the Supreme Court ruled that public figures and public officials: 
can never recover damages for the tort of emotional distress 
According to the Snyder court, speech deals with matters of public concern when it: 
relates to any matter of political, social or other concern to the community 
The trial court said...
![JOMC 486 | Mass Media Law- Final Exam Solved 100% Correct](/docpics/3610555/6528454dce48b_3610555_121_171.jpeg)
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JOMC 486 | Mass Media Law- Final Exam Solved 100% Correct
- Exam (elaborations) • 6 pages • 2023
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FTC policy on deceptive advertising: - ANSWER-1. There must be a representation, omission, or practice that is likely to mislead the consumer 
2. The act or practice must be considered from the perspective of a reasonable person 
3. The deception must be material 
 
McNeil v. Pfizer - ANSWER-A company launched an advertising campaign for Listerine Mouthwash, in which it was implied that listerine is as effective at fighting plaque and gingivitis as floss. A competing floss company sued for false...
![JOMC 486 Final Exam Notes](/docpics/4305180/65af774904005_4305180_121_171.jpeg)
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JOMC 486 Final Exam Notes
- Exam (elaborations) • 19 pages • 2024
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JOMC 486 Final Exam Notes 
 
Transformative-Use Test 
-When a work contains significant transformative elements it is worthy of First Amendment protection and is less likely to interfere with the interests protected by right of publicity 
-Determining whether a work is transformative involves examining five factors 
No-Real-Relationship Test 
-Central question is whether the use of the celebrity's persona is artistically relevant to the defendant's work 
-If so, the use is protected, so long a...
![JOMC 486 Final Test with Questions and Answers.](/docpics/3923760/65665464387ba_3923760_121_171.jpeg)
-
JOMC 486 Final Test with Questions and Answers.
- Exam (elaborations) • 7 pages • 2023
- Available in package deal
-
- $10.99
- + learn more
JOMC 486 Final Test with Questions and Answers. 
Falwell was unable to prove his libel claim against Hustler because: - ANSWER-he was 
lacked proof of actual injury. 
In the Hustler case, the Supreme Court ruled that public figures and public officials: - 
ANSWER-can never recover damages for the tort of emotional distress 
According to the Snyder court, speech deals with matters of public concern when it: - 
ANSWER-relates to any matter of political, social or other concern to the community 
Th...
![JOMC 486 Final Test with Questions and Answers.](/docpics/3923209/65663e95be892_3923209_121_171.jpeg)
-
JOMC 486 Final Test with Questions and Answers.
- Exam (elaborations) • 7 pages • 2023
- Available in package deal
-
- $10.99
- + learn more
JOMC 486 Final Test with Questions and Answers. 
Falwell was unable to prove his libel claim against Hustler because: - ANSWER-he was 
lacked proof of actual injury. 
In the Hustler case, the Supreme Court ruled that public figures and public officials: - 
ANSWER-can never recover damages for the tort of emotional distress 
According to the Snyder court, speech deals with matters of public concern when it: - 
ANSWER-relates to any matter of political, social or other concern to the community 
Th...
![LEGL 4200 Exam Review Questions and answers/| LATEST EXAM UPDATES| 2024/25 |](/docpics/4980610/66187155880be_4980610_121_171.jpeg)
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LEGL 4200 Exam Review Questions and answers/| LATEST EXAM UPDATES| 2024/25 |
- Exam (elaborations) • 14 pages • 2024
- Available in package deal
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- $10.49
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LEGL 4200 Exam Review Questions and 
answers/ 
What questions do trademarks answer? - -who made this? 
· Tools to prevent others from providing false or misleading information to consumers or protect famous 
marks - -trademark 
brand v mark - -o Brands are a combination of tangible and intangible elements that include the 
mark, logo, design, and concept, image, and reputation associated with business 
goal of tm - -protect reputation of seller/investment, prevent consumer confusion, promote...
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