Mar3231 hopkins - Study guides, Class notes & Summaries

Retailing - Encompasses the business activities involved in selling goods and services to consumers for their personal, family, or household use. It includes every sale to the final consumer. OR How firms deliver products to end users. Ideal Retailer - - People person - Flexible - Be decisive - Have analytical skills - Have stamina Durable good stores - Motor vehicles & parts dealers, furniture, electronics and appliance stores, hardware stores - Make up 30% of US retail store sales ...

YETI & its competitors - Answer-Even though there are competitors in the market, Yeti is confident in its overall brand What do these companies have in common? Michael Kors, Justice, Zulily, Coach, Burberry, Macy's & JC Penny - Answer-All of these companies are getting sued because of a pricing issue - Regards outlet pricing Outlet Model of Retail - Answer-Used to send excess inventory and flawed inventory to outlet stores to be sold at discounted prices Current Outlet Model of Retail -...

Issues in Retailing - answer- How can we best serve our customers while earning a fair profit? (race to the bottom) - How can we stand out in a highly competitive environment where consumers have so many choices? (Paradox of Choice) - How can we grow our business while retaining core loyal customers? - Communicating with millennials Paradox of Choice - answer- Less is more - Too much choice is stressful - 30% bought jam w/ less choices - 3% bought jam w/ 24 choices Core Customer - answ...

MAR3231 FSU Hopkins Exam 4 Questions And Answers (Updated And Verified) YETI & its competitors - answerEven though there are competitors in the market, Yeti is confident in its overall brand What do these companies have in common? Michael Kors, Justice, Zulily, Coach, Burberry, Macy's & JC Penny - answerAll of these companies are getting sued because of a pricing issue - Regards outlet pricing Outlet Model of Retail - answerUsed to send excess inventory and flawed inventory to outlet s...

MAR3231 Exam 2 Questions And Answers 100% Verified Destination Retailer - answer-Combination of price-orientated, cost-efficient, exclusive merchandise, superior customer service. -People will drive long distance. -Ex: Trader Joes, Ikea, Bass Pro Shop -Hopkins Ex: American Girl Store. The Wheel of Retailing - answer-Describes how retailers capture market share and create brand value. Ex: Kmart Low-end strategy - answer-Low prices. -Limited Facilities. -Price-sensitive consumer. Medi...

MAR3231 Exam 1 Hopkins FSU

MAR3231 Exam 2 Questions And Answers 100% Verified Destination Retailer - answer-Combination of price-orientated, cost-efficient, exclusive merchandise, superior customer service. -People will drive long distance. -Ex: Trader Joes, Ikea, Bass Pro Shop -Hopkins Ex: American Girl Store. The Wheel of Retailing - answer-Describes how retailers capture market share and create brand value. Ex: Kmart Low-end strategy - answer-Low prices. -Limited Facilities. -Price-sensitive consumer. Medi...

MAR3231 Exam 2 Questions And Answers 100% Verified Destination Retailer - answer-Combination of price-orientated, cost-efficient, exclusive merchandise, superior customer service. -People will drive long distance. -Ex: Trader Joes, Ikea, Bass Pro Shop -Hopkins Ex: American Girl Store. The Wheel of Retailing - answer-Describes how retailers capture market share and create brand value. Ex: Kmart Low-end strategy - answer-Low prices. -Limited Facilities. -Price-sensitive consumer. Medi...

MAR3231 Exam 2 Questions And Answers 100% Verified Destination Retailer - answer-Combination of price-orientated, cost-efficient, exclusive merchandise, superior customer service. -People will drive long distance. -Ex: Trader Joes, Ikea, Bass Pro Shop -Hopkins Ex: American Girl Store. The Wheel of Retailing - answer-Describes how retailers capture market share and create brand value. Ex: Kmart Low-end strategy - answer-Low prices. -Limited Facilities. -Price-sensitive consumer. Medi...