Marketing course - Study guides, Class notes & Summaries
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Summary Pre-master Marketing Management: Consumer Behavior - chapter 1/6
- Summary • 42 pages • 2024
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Summary of the chapters 1, 2, 3, 4, 5 and 6 (excluding appendixes) of the textbook Consumer Behavior 8th edition (ISBN : 9780357721292) for the course Pre-Master Marketing Management at Tilburg University
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DPR3702 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 - DUE 19 September 2024
- Exam (elaborations) • 11 pages • 2024
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DPR3702 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 - DUE 19 September 2024 ; 100% TRUSTED Complete, trusted solutions and explanations. For assistance, Whats-App 0.6.7-1.7.1-1.7.3.9. Ensure your success with us.. Question 1: Public Relations Plan for Mapungubwe Arts and Cultural Festival 
The MEC of Sports Arts and Culture in Limpopo has appointed you as the head of the PR team to develop a public Relations Plan for the 2024 Mapungubwe Arts and Cultural Festival to coincide with the 30 year...
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HRM3706 Assignment 2 (COMPLETE ANSWERS) Semester 1 2024
- Exam (elaborations) • 17 pages • 2023
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HRM3706 Assignment 2 (COMPLETE ANSWERS) Semester 1 2024 - DUE April 2024 ;100% TRUSTED workings, explanations and solutions. for assistance Whats-App....0.6.7..1.7.1..1.7.3.9 ............ Question text Nomsa feels her low performance rating is unfair as she was not aware of all the concerns and deadlines. During which stage can Nomsa raise her dissatisfaction? a. Performance contract b. Performance development c. Performance appraisal d. Monitoring and evaluation Clear my choice Question 2 Ans...
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Samenvatting - Building Brand for Impact (EBM073B05)
- Summary • 68 pages • 2023
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This document contains a summary of all the course materials discussed in the course Building Brands for Impact which is part of the master Marketing Management at the Rijksuniversiteit Groningen. The summary contains the needed book chapters, information from all the lectures and also a summary of all the articles. This document contains everything you need for the upcoming exam!
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Marketing communications + zelfstudie
- Summary • 128 pages • 2023
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ENGLISH! 
Summary of the course Marketing Communications by Lana Mulier. Includes self study + guest speakers
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Consumer Marketing E_MKT_CM Summary all articles 23/24
- Summary • 24 pages • 2023
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this is a summary of all the articles you are supposed to read for the course Consumer Marketing (MSc Marketing) at the VU.
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Summary Winning Sustainability Strategies - Corporate Social Responsibility (6013B0501Y)
- Summary • 13 pages • 2023
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This document is a summary for the mandatory readings for the course Corporate Social Responsibility (6013B0501Y), part of the 
minor Business Administration: Managing Strategy and Marketing at the University of Amsterdam. 
 
It contains a summary of all the chapters, except for 9, 11, 12, and 14, as these were not required.
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Summary of all readings | Advertising and Communication | MSc Marketing Management | EUR Elective | Including lecture notes
- Summary • 31 pages • 2024
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This summary includes all obligatory course materials: 
- Full textbook Persuasive Advertising by Scott Armstrong 
- Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker 
- Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis 
- Articles from Goldenberg 
 
This summary also includes the most important lecture notes. 
Notes from the guest lecture are NOT included. 
 
Good luck with the exam! :)
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MSc UvA Business Administration - Consumer Behaviour (6314M0159Y) [LECTURES & KNOWLEDGE CLIPS]
- Summary • 61 pages • 2024
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Notes of all the compulsory lectures and knowledge clips of the course Consumer Behaviour/Consumer Behavior, (6314M0159Y). This is a mandatory course for both tracks, Digital Marketing and Consumer Marketing. Both are specialisation tracks of the MSc Business Administration at University of Amsterdam (UvA). 
 
Includes all the weeks: 1) the psychological core, 2) consumer (ir)rationality, 3) affective and emotional consumer reactions, 4) social influence, 5) consumers and marketing for a 'bette...
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Summary - Brand Management (E_MKT_BMAN)
- Summary • 54 pages • 2024
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Extensive summary of all lectures and lecture notes of the course Brand Management of the Master Marketing. Contains all important information to help you study for the exam!
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