Marketing enviroment Study guides, Class notes & Summaries
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![MNG3701 EXAM PREP FOR 2022](/docpics/6284bac2ecc10_1738641.jpg)
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MNG3701 EXAM PREP FOR 2022
- Exam (elaborations) • 24 pages • 2022
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MNG3701 
EXAM PREP 
FOR 2022. 
Critically differentiate between the concepts of strategy, strategic planning and strategic 
management. 
Strategy 
Strategy is the art of aligning the company’s strategies in order to out-compete one’s competitors in a rival 
business market with a view to achieving the desired competitive advantage by ensuring that all the relevant 
departments within the firm are receiving similar information and training. Strategies are incorporated into the 
business as th...
![Introduction to Marketing - Falke Mally](/docpics/5cfcf93800492_550866.jpg)
![Introduction to Marketing - Falke Mally](/docpics/books/9200000049393113.jpg)
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Introduction to Marketing - Falke Mally
- Summary • 19 pages • 2019
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Summary of Introduction to Marketing
-> CHAPTER 1: what is marketing?
-> CHAPTER 3: Marketing Enviroment
-> ...
-> CHAPTER 7: P of Promotion
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