Mgt 100 - Study guides, Class notes & Summaries

Mgt 103 Final Exam; Questions and Answers 100% Pass Market segmentation involves aggregating prospective buyers into groups that have two key characteristics, what are they? Correct answer-common needs and similar response to marketing action in terms of market segments and products, what are the three market segmentation strategies? Correct answer-1 one product, multiple market segments 2 multiple products multiple segments 3 segments of one, aka mass customizato

Mgt 103 Demill Midterm 1; Questions and Answers 100% Pass What is marketing Correct answer-Delivering value to customers. Seeks to: Discover needs and wants of customers Satisfy them Exchange Correct answer-Money for goods and services Requirements for marketing to occur Correct answer-1. Two or more parties with unsatisfied needs 2. Desire and ability to satisfy these needs 3. A way for the parties to communicate 4. Something to exchange

MGT 103 - Bates Final Exam; Questions and Answers 100% Pass non durable goods Correct answer-goods that last a short period of time - consumer and advertising durable goods Correct answer-things that last for a while - personal and selling Convenience Products Correct answer-Items that the consumer purchases frequently, conveniently, and with a minimum of shopping effort

MGT 103 Exam; Questions and Answers 100% Pass Positioning statement is _____________ (internal/external). Correct answer-internal (you and your team) Notes Correct answerMost important definition of Marketing. Correct answer-To discover the NEEDS and WANTS of prospective customers. AND To Satisfy them. What are the four P's? *On midterm & Final* Correct answer-Product, Price, Promotion, Place Want VS Need Correct answer-A *want* is a *need* this is shaped by a person's *know...

MGT 103 FINAL EXAM REVIEW; Questions and Answers 100% Pass Marketing Channel of Distribution Correct answer-consists of individuals and firms involved in the process of making a product or service available for consumption by consumers or industrial users. Buying something from Amazon, 7 Eleven, Kohl's all examples of marketing channels Types of Intermediaries Correct answer-middleman, agent or broker, wholesaler, retailer, distributor, dealer Middleman Correct answer-any intermedi...

MGT 103 Exam Prep (Demill); Questions and Answers 100% Pass needed for marketing to occur Correct answer-1. Two+ Parties with Unsatisfied Needs 2. A Desire and Ability to Be Satisfied 3. A Way for the Parties to Communicate 4. Something to Exchange marketing Correct answer--Seeks to: • Discover Needs and Wants of Customers • Satisfy Them -Exchange • Money for goods and servicesoh

MGT 103 Final Exam; Questions and Answers 100% Pass _____ are hired for short periods of time and provide greater flexibility, earn lower wages, and often do not participate in benefits programs. Correct answer-Temporary workers Which of the following actions represents an attempt to manage social responsibility through ethical compliance? Correct answer-Creating a committee to review policies concerning selection of new hires and promotion of employees

MGT 103 BATES MIDTERM; Questions and Answers 100% Pass marketing Correct answer-started production based; engineers the activity, set of institutions, and processes for creating, communicating, deliver- ing, and exchanging offerings that have value for customers, clients, partners, and society at large Eras of marketing Correct answer-1. production 2. sales era 3. marketing concept era 4. customer relationship era

MGT 103 Bates Final Exam; Questions and Answers 100% Pass __% of ticket sales are now Online Correct answer-50 Price Correct answer-the money or other considerations (think: bartering) exchanged for the ownership or use of a product or service Barter Correct answer-exchanging products and services for other products and services Calculating the Final Price (Formula) Correct answer-List Price - (Incentives + allowances) + Extra Fees

MGT 103 Exam (Fall 2024); Questions and Answers 100% Pass What is a characteristic of the art, rather than the science, of management? a. systematic b. logical c. rational d. intuitive Correct answer-d. intuitive _____ management deals with improving the performance of individual employees. a. operations b. industrial c. administrative d. scientific Correct answer-d. scientific