Mkt 421 - Study guides, Class notes & Summaries

MKT 421 FINAL EXAM FALL JUNE 2018 is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. Relationship marketing Digital marketing Customer relationship management Environmental scanning A is often referred to as a business firm. government agency nonprofit organization publicly owned organization for-profit organization The refers to the seven stages a company goes th...

Strategy and Positioning Analysis Part I Learning Team D has chosen to look at the launch of Starship Technologies robotic delivery drones from the founders of Skype for the topic of our paper. Our team will describe in detail the organization’s background, industry, product as well as its target market, issue that may occur and any competition issue that we may find. We will conduct a SWOT analysis to determine strengths and weaknesses and its external opportunities and threats with this con...

MKT 421 Final Exam exam questions and answers

MKT 421 Final Exam 2 Questions and Answers 1) According to the text, marketing means: A. Selling. B. Much more than selling & advertising. C. Producing & selling. D. Advertising. 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles & what kinds they will make, is: A. A production activity. B. One of the universal functions of innovation. C. An example of the micro-macro dilemma. D. A part of marke...

MKT 421 Final Exam / MKT421 Final Exam: GRADED A | 100% CORRECTMKT 421 Spring Final Exam 1. The __________ of the environment include the population and culture’s demographic characteristics. • competitive forces • social forces • technological forces • economic forces 2. Which of the following is true of economic development considerations? • A company must recognize a country’s currency exchange rates and price its products accordingly. • A compa...

MKT 421 FINAL EXAM SUMMER / MKT421 FINAL EXAM SUMMER: GRADED A | 100% CORRECT1. __________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. Relationship marketing Digital marketing Customer relationship management Environmental scanning 2. A __________ is often referred to as a business firm. government agency nonprofit organization publicly owned organization for-profit or...

1.__________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. Relationship marketing Digital marketing Customer relationship management Environmental scanning 2.A __________ is often referred to as a business firm. government agency nonprofit organization publicly owned organization for-profit organization 3.The __________ refers to the seven stages a company goe...

1) According to the text, marketing means: A. Advertising. B. Much more than selling & advertising. C. Selling. D. Producing & selling. 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles & what kinds they will make, is: A. A part of marketing. B. One of the universal functions of innovation. C. A production activity. D. An example of the micro-macro dilemma. 3) Which of ...

) BigFizzCo.,a manufacturerofcola-flavored drinks, wants to add packaged fruit juices to its existing product line.BigFizzmustmake somedecisions regardingpackagingand brandingof thefruit juices. These decisions would fall underwhich variableof the marketingmix? 2)Predictingwhat typesofbicycles different customers will wantand decidingwhich of these customers the business will tryto satisfyare activitiesa firmshould do as partof 3)ForTesla,a newfirmthat makes anelectric sportscar,esti...