Mktg 3340 final exam 2024 - Study guides, Class notes & Summaries

EXAM 2 MKTG 3340 MORMANN FINAL EXAM 2024. Segmentation - correct answer Aggregate consumers into groups that have similar needs and will react similarly to a marketing action Ways to Segment Consumer Markets (Segmentation Bases) - correct answer 1.Demographics 2. Psychographics 3.Behavioral 4. Geographic Pareto Principle - correct answer 80% of sales comes from 20% of costumers Behavioral (segment of consumer market) - correct answer Benefits Usage 80/20 Pareto Principle ...

Mktg Again 3340 Final Exam Study Questions 2024. 4 main classes of consumer products (Ch 10) and why it's important - correct answer 1 convenience (purchases frequently, conveniently, minimal effort) 2 shopping (compares alternatives on criteria like price and #) 3 specialties (makes special effort to search out and buy) 4 unsought (knows ab but does not initially want) important cuz the classification affects which products consumers buy and the mktg strategies used Difference ...

MKTG 3340 Quiz 3 Final Exam 2024. day running of a business Procurement - correct answer the buying and reselling of goods that have already been produced Offshoring - correct answer Moving operations from the country where a company is headquartered to a country where pay rates are lower but the necessary skills are available. Social Responsibility - correct answer the duty of a business to contribute to the well-being of a community and society (Patagonia environmentally friendly, no...

MKTG 3340 Final Exam Questions 2024. Possession Utility - correct answer e.g.) allowing several payment and credit options Depth of Product Line - correct answer the store carries a large assortment of each item e.g.) a shoe store that offers running shoes, dress shoes, and children's shoes Limited Service - correct answer the store provides some services, such as credit and merchandise return, but not others such as clothing alteration e.g.) General merchandise stores such as Walm...

MKTG 3340 Final Exam Questions 2024. Possession Utility - correct answer e.g.) allowing several payment and credit options Depth of Product Line - correct answer the store carries a large assortment of each item e.g.) a shoe store that offers running shoes, dress shoes, and children's shoes Limited Service - correct answer the store provides some services, such as credit and merchandise return, but not others such as clothing alteration e.g.) General merchandise stores such as Walm...

MKTG 3340 PRACTICE EXAM 2024. Product - correct answer anything that can be offered in a market for attention, acquisition, use, or consumption that might satisfy a need or want. Services - correct answer a form of product that consists of activities, benefits, or satisfactions and that is essentially intangible and does not result in the ownership of anything. Products and services - correct answer ---- are becoming more commoditized. •Companies are now creating and managing customer e...

MKTG 3340 Clyde Rupert Fall 2024 Final Exam

MKTG 3340 - Chapter 11 Final Exam Questions 2024. Product Life Cycle - correct answer Introduction, Growth, Maturation, Decline Introduction - correct answer Promote awareness and gain product trial Growth - correct answer Differentiate brand from competition Maturity - correct answer Maintain brand loyalty Decline - correct answer Deletion, Harvesting Innovators - correct answer Venturesome, higher educated, use multiple information sources Early adopters - correct answer Lea...

MKTG 3340 - Final Exam Practice Quiz 2024. Possession utility - correct answer payment and credit options getting a product to consumers so they can own it or use it faster - using internet to do Form utility - correct answer customize purchases in bakery, deli, and florist Internet enabled communications - customers tell marketers what they want scrambled merchandising - correct answer offering several unrelated product lines in a single store. example is a drugstore or walmart. large...

MKTG 3340 Exam 2 2023 Complete Test 2024 Updated. What is a marketing channel? A set of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer Who are channel members/partners? Organizations or individuals that participate in the marketing channel. Brainpower Read More What are intermediaries? Channel members that help move the product from the manufacturer to the final consumer. What are wholesalers? ...