Mktg exam 4 - Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Mktg exam 4? On this page you'll find 140 study documents about Mktg exam 4.
Page 3 out of 140 results
Sort by
-
MKTG 3340 Exam 2 Prediction Questions 2024.
- Exam (elaborations) • 25 pages • 2024
- Available in package deal
-
- $11.49
- + learn more
MKTG 3340 Exam 2 Prediction Questions 2024. 
Market Segmentation - correct answer aggregate consumers into groups (segments) that have similar needs and will react similarly to a marketing action 
 
Segmentation Strategies - correct answer - 1 product w/ multiple target segments (Johnson shampoo for dogs or babies, tums for calcium or antacid) 
- multiple products/ multiple segments (utility mini van vs. excitement sports car) 
- mass customization (dell built to order laptop) 
 
Criteria for ef...
-
MKTG-3340 Final Exam Questions 2024.
- Exam (elaborations) • 26 pages • 2024
- Available in package deal
-
- $11.99
- + learn more
MKTG-3340 Final Exam Questions 2024. 
 
customer lifetime value - correct answer total revenues gained by a company over the lifetime of a consumer 
 
loyalty, sales, and profits - correct answer doesn’t hold up in the short-term, happens in the long-term 
 
what is the importance of satisfaction - correct answer unhappy customers will share their dissatisfied experience with other consumers 
 
over __% of unhappy customers will not do business with the company again - correct answer 90 
 
__ ...
-
CSUF MKTG 351 Final Exam Review Questions and Answers 100% Pass
- Exam (elaborations) • 24 pages • 2024
- Available in package deal
-
- $9.99
- + learn more
CSUF MKTG 351 Final Exam Review 
Questions and Answers 100% Pass 
 
Promotional Mix 1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
 
promotion Communication by marketers that informs, persuades, and reminds potential 
buyers of a product in order to influence an opinion or elicit a response 
 
promotional strategy a plan for the optimal use of the elements of promotion to elicit a 
particular response; main goal is to convince buyers that the prod...
-
MKTG 361 EXAM 1 LATEST UPDATE GRADED A+
- Exam (elaborations) • 19 pages • 2023
- Available in package deal
-
- $9.99
- + learn more
MKTG 361 EXAM 1 LATEST UPDATE GRADED A+ marketing the activity for creating, communicating, delivering, and exchanging offerings that have value for customers 
exchange people giving up something in order to receive something they would rather have 
conditions needed for exchange to be POSSIBLE 5 conditions needed for exchange to be possible: 1) there must be at least two parties 2) each party has something that might be of value to the other 3) each party can communicate and deliver 4) each par...
-
Mktg Again 3340 Final Exam Study Questions 2024.
- Exam (elaborations) • 11 pages • 2024
- Available in package deal
-
- $11.99
- + learn more
Mktg Again 3340 Final Exam Study Questions 2024. 
4 main classes of consumer products (Ch 10) and why it's important - correct answer 1 convenience (purchases frequently, conveniently, minimal effort) 
 
2 shopping (compares alternatives on criteria like price and #) 
 
3 specialties (makes special effort to search out and buy) 
 
4 unsought (knows ab but does not initially want) 
 
important cuz the classification affects which products consumers buy and the mktg strategies used 
 
Difference ...
Want to regain your expenses?
-
EXAM 2 MKTG 3340 MORMANN Question and answers rated A+ 2024
- Exam (elaborations) • 11 pages • 2024
- Available in package deal
-
- $13.99
- + learn more
EXAM 2 MKTG 3340 MORMANN Question and answers rated A+ 2024 Segmentation - correct answer Aggregate consumers into groups that have similar needs and will react similarly to a marketing action 
 
Ways to Segment Consumer Markets (Segmentation Bases) - correct answer 1.Demographics 
2. Psychographics 
3.Behavioral 
4. Geographic 
 
Pareto Principle - correct answer 80% of sales comes from 20% of costumers 
 
Behavioral (segment of consumer market) - correct answer Benefits 
Usage 
80/20 Pa...
-
CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!
- Exam (elaborations) • 10 pages • 2023
- Available in package deal
-
- $12.49
- + learn more
CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! 
 
Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...
-
MKTG 201 MIDTERM 2 BYU Exam Test with Verified Answers
- Exam (elaborations) • 15 pages • 2024
-
- $10.49
- + learn more
MKTG 201 MIDTERM 2 BYU Exam Test with Verified Answers 
1. Marketing Segmenta- 
tion 
2. Criteria for Effective 
Segmentation 
3. Effective Segmenta- 
tion--Measurable 
4. Effective Segmenta- 
tion--Accessible 
5. Effective Segmenta- 
tion--Durable 
6. Effective Segmenta- 
tion--Substantial 
7. Effective Segmenta- 
tion--Unique Needs 
8. Ways to segment the 
market (from most 
useful to least) 
9. Geographical Seg- 
mentation 
10. Demographic Seg- 
mentation 
11. Psycho-graphic Seg- 
mentation 
...
-
MKTG 3340 EXAM 1 Correctly And Verified Questions 2024.
- Exam (elaborations) • 15 pages • 2024
- Available in package deal
-
- $11.49
- + learn more
MKTG 3340 EXAM 1 Correctly And Verified Questions 2024. 
 
what is marketing? - correct answer the management process involved in identifying, anticipating, and satisfying customer wants profitably 
 
what are the 2 goals of marketing? - correct answer 1. discover (assess) the needs and wants of prospective customers 
2. satisfy these needs & wants through EXCHANGE (each are better off after exchange) 
 
what are the 4 requirements for marketing to occur? - correct answer 1. two or more parties ...
-
MKTG 3340 EXAM 2 QUESTIONS AND ANSWERS 100% VERIFIED
- Exam (elaborations) • 11 pages • 2023
- Available in package deal
-
- $11.49
- + learn more
MKTG 3340 EXAM 2 QUESTIONS AND ANSWERS 100% VERIFIEDMKTG 3340 EXAM 2 QUESTIONS AND ANSWERS 100% VERIFIEDMKTG 3340 EXAM 2 QUESTIONS AND ANSWERS 100% VERIFIED 
 
how does idea generation play a role in the new product development process? - ANSWER-new product development process: strong new product planning, systematic and customer driven for finding and growing new products 
 
STEPS: 
1. idea generation 
2. idea screening 
3. concept development and testing 
4. marketing strategy development 
5. ...
How much did you already spend on Stuvia? Imagine there are plenty more of you out there paying for study notes, but this time YOU are the seller. Ka-ching! Discover all about earning on Stuvia