Pardot certification exam - Study guides, Class notes & Summaries

How does Pardot track visitor and prospect data? - ANS - Through cookies What is a visitor and what are the limitations to visitor data? - ANS - A visitor is anonymous, you do not have their contact information. What types of visitor data is collected? - ANS - User activity What are the methods for a visitor to become a prospect? - ANS - A form on your webpage, a form connected via a form handler, the visitor clicks on a link in a Pardot email, or they are manually entered into Pardot. Wh...

PARDOT SPECIALIST CERTIFICATION 2024 NEW REVISED AND ELABORATED QUESTIONS AND ANSWARS ALREADY RANKED A+. What is an example of the type of information needed to convert a visitor to a prospect in Pardot? A.Company name B.Email address C.Product or service preferences D.First and last name E.IP Address - ANSWER_+Email Address Lead nurturing is a key part of marketing automation strategy-what does lead nurturing entail? A.Emails sent at specific intervals to an audience built fr...

Sun Solar marketing manager wants to send an automated acknowledgement email to a prospect as soon as they fill out an inquiry form. What is the best way to achieve this functionality? - Use a completion action on form to send autoresponder email. Sun Solar captures their High value prospects in a dynamic list "High Value Prospects" based on the prospect purchase history. The list is used to send weekly promotional emails to the prospects present in the list. The marketing manager wants t...